Employer Brand Manager

Thumbtack
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Data-driven decision making","Program ownership","Problem-solving"]

Own day-to-day execution and optimization of employer brand channels like LinkedIn and Glassdoor, driving a data-driven recruitment marketing content calendar. Design and scale an employee advocacy program with toolkits, training, and measurement frameworks. Develop data-informed storytelling and campaigns to improve brand awareness, recruiting metrics, and candidate experiences. Partner cross-functionally to ensure cohesive messaging and lead recognition programs that grow Thumbtack’s “best place to work” visibility.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Thumbtack
Thumbtack
5 months ago

Employer Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own day-to-day execution and optimization of employer brand channels like LinkedIn and Glassdoor, driving a data-driven recruitment marketing content calendar. Design and scale an employee advocacy program with toolkits, training, and measurement frameworks. Develop data-informed storytelling and campaigns to improve brand awareness, recruiting metrics, and candidate experiences. Partner cross-functionally to ensure cohesive messaging and lead recognition programs that grow Thumbtack’s “best place to work” visibility.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own day-to-day execution and optimization of employer brand channels (including LinkedIn and Glassdoor) and manage a recruitment marketing content calendar.
  • •Design and scale an employee advocacy program with toolkits, content, training, and measurement frameworks.
  • •Develop data-informed campaigns and storytelling initiatives to increase brand awareness and strengthen recruiting metrics.
  • •Partner with Recruiting on pitch materials, messaging frameworks, job description templates, candidate communications, and advocacy-driven touchpoints.
  • •Lead award submissions and third-party recognition programs; track performance across channels and translate insights into recommendations.

Key Requirements

  • •Translate business strategy, talent priorities, and culture into employer brand narratives across channels.
  • •Own end-to-end programs managing multiple initiatives with strong quality, timelines, and stakeholder alignment.
  • •Use performance metrics and market insights to refine messaging and optimize channel execution for better talent outcomes.
  • •Create clear, audience-specific content and influence cross-functional partners and senior stakeholders.
  • •Build trusted partnerships across Recruiting, Brand, Communications, Employee Experience, and external agencies to deliver cohesive execution.
Experience:Employer brandingRecruiting marketingEmployee advocacy
Skills:CommunicationStakeholder managementData-driven decision makingProgram ownershipProblem-solving
Tech Stack:LinkedInGlassdoor

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn