Lead - Product Marketing

Freshworks
Chennai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-9 yearsEducation: mastersSkills: ["Messaging","Positioning","Storytelling","Cross-functional collaboration","Presentation skills"]

Drive go-to-market strategies for the Freshdesk portfolio by owning positioning, value messaging, and buyer-focused narratives. Lead cross-functional product launches and competitive intelligence across the CX landscape, translating technical AI capabilities into clear market messaging. Build sales enablement assets (battlecards, demos, decks, FAQs) and support executive briefings and competitive deal desks. Partner with Product and Demand/Lifecycle Marketing to inject competitive insights into campaigns and accelerate win/loss learning using modern AI tools.

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Freshworks
Freshworks
1 day ago

Lead - Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 9 months ago

Job Summary

Drive go-to-market strategies for the Freshdesk portfolio by owning positioning, value messaging, and buyer-focused narratives. Lead cross-functional product launches and competitive intelligence across the CX landscape, translating technical AI capabilities into clear market messaging. Build sales enablement assets (battlecards, demos, decks, FAQs) and support executive briefings and competitive deal desks. Partner with Product and Demand/Lifecycle Marketing to inject competitive insights into campaigns and accelerate win/loss learning using modern AI tools.
Location: Chennai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop product positioning and value-driven messaging to differentiate Freshworks in the customer service market.
  • •Frame technical AI and product capabilities into narratives tailored to buyer personas and CX leaders.
  • •Lead cross-functional product launches with Product Management, Sales, Marketing, and Enablement.
  • •Drive competitive intelligence and build competitive enablement assets (battlecards, matrices, demos, FAQs, decks, win/loss analysis).
  • •Create sales collateral and partner with Product and marketing teams to integrate competitive insights into campaigns and workflows using AI tools.

Key Requirements

  • •Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar product marketing role.
  • •Excellent English written, verbal, and presentation skills with attention to quality and detail.
  • •Ability to understand AI, tech, and the customer service domain and translate technical content into marketing material.
  • •Proven track record planning and executing end-to-end marketing strategies, product launches, customer research, and messaging frameworks.
  • •Strong messaging and positioning skills to simplify technical concepts for business and technical audiences using market research and storytelling.
Experience:7-9 yearsSaaSAICustomer serviceCX
Education:Master's
Skills:MessagingPositioningStorytellingCross-functional collaborationPresentation skills
Languages:English
Tech Stack:AIWin/loss analysis

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor