Media Relations Strategist

Forcepoint
Austin
Workplace: OnsiteFull timeUSD 90,000 - 113,000Function: Communications, PR & CommunityExperience: 5-7 yearsEducation: bachelorsSkills: ["Relationship building","Media storytelling","Critical thinking","Writing","Cultural curiosity"]

Own global media strategy for an AI data security company, building an integrated annual plan with quarterly narratives and KPIs for earned media performance. Manage and grow relationships with cybersecurity, enterprise tech, and business journalists across print, digital, and broadcast. Pitch and develop news-driven stories for product launches, research, and executive thought leadership, translating complex technical concepts into compelling business narratives. Support podcast guest pitching and regionalized media toolkits.

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Forcepoint
Forcepoint
1 month ago

Media Relations Strategist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live

Job Summary

Own global media strategy for an AI data security company, building an integrated annual plan with quarterly narratives and KPIs for earned media performance. Manage and grow relationships with cybersecurity, enterprise tech, and business journalists across print, digital, and broadcast. Pitch and develop news-driven stories for product launches, research, and executive thought leadership, translating complex technical concepts into compelling business narratives. Support podcast guest pitching and regionalized media toolkits.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Define global media strategy within an integrated annual media relations plan, including quarterly thematic narratives aligned to industry trends, competitor moves, and the product roadmap.
  • •Own media relationships by maintaining an active global roster of media contacts and serving as the primary point of contact for media inquiries.
  • •Pitch stories to media contacts by developing tailored, news-driven pitches for launches, research, executive thought leadership, and corporate announcements.
  • •Secure earned coverage through reactive and proactive commentary, contributed articles, and interviews, translating complex cybersecurity topics into accessible business narratives.
  • •Develop global/regional media toolkits and support podcast pitching by maintaining podcast databases and managing end-to-end guest booking and performance tracking.

Pay and Benefits

Salary: USD 90,000 - 113,000

Key Requirements

  • •5–7 years of media relations or communications experience, ideally with a PR/comms agency serving cybersecurity or B2B technology clients (or current/recent technology journalism).
  • •Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
  • •Strong, demonstrated ability to build and maintain relationships with journalists, editors, and media contacts.
  • •Proven ability to execute media pitches independently, from research through follow-up, including proactive and reactive commentary.
  • •Proficiency with media monitoring and database tools such as Cision, Meltwater, Muck Rack (or similar), plus hands-on podcast outreach/guest pitching support.
Experience:5-7 yearsCybersecurityB2B technologyMedia relationsPublic relationsPodcasting
Education:Bachelor's in Communications, Journalism, Public Relations (or closely related field)
Skills:Relationship buildingMedia storytellingCritical thinkingWritingCultural curiosity
Tech Stack:CisionMeltwaterMuck RackClaudeChatGPT

Company Brief

Forcepoint
Provides network security appliances and integrated cybersecurity solutions, including firewalls, secure access, endpoint security, and cloud security services to protect enterprises and service providers from advanced threats and enable secure digital transformation.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sunnyvale, United States
Founded: 2000
WebsiteLinkedIn