Head of Growth Marketing

Own growth for a premium news subscription business—driving new users, paying subscribers, and revenue across mobile, web, and connected TV. Lead hands-on paid acquisition across channels, run end-to-end trial-to-paid conversion and retention with LTV/payback focus, and partner with creative and production to build a test-and-learn system. Use dashboards and Snowflake with SQL to validate performance daily and move quickly based on the best signals.