Head of Growth Marketing

Haystack News
San Francisco
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical ownership","Test-and-learn mindset","Hands-on execution","Data-driven decision making","Startup agility"]

Own growth for a premium news subscription business—driving new users, paying subscribers, and revenue across mobile, web, and connected TV. Lead hands-on paid acquisition across channels, run end-to-end trial-to-paid conversion and retention with LTV/payback focus, and partner with creative and production to build a test-and-learn system. Use dashboards and Snowflake with SQL to validate performance daily and move quickly based on the best signals.

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FursaFursa
Haystack News
Haystack News
2 months ago

Head of Growth Marketing

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own growth for a premium news subscription business—driving new users, paying subscribers, and revenue across mobile, web, and connected TV. Lead hands-on paid acquisition across channels, run end-to-end trial-to-paid conversion and retention with LTV/payback focus, and partner with creative and production to build a test-and-learn system. Use dashboards and Snowflake with SQL to validate performance daily and move quickly based on the best signals.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Run paid acquisition across mobile, web, and CTV channels to drive installs and trials to scalable CAC/payback.
  • •Own the Premium subscription funnel end to end: trial starts, trial-to-paid conversion, and retention using LTV/payback thinking.
  • •Lead a test-and-learn pipeline for creative with a designer and video producer, identifying what’s working and maintaining quality.
  • •Own the data workflow daily by using dashboards and Snowflake, writing queries, and validating whether campaigns are working.
  • •Use AI tooling to move faster by building automations and staying current with new AI capabilities, helping unblock when needed.

Key Requirements

  • •Own growth for a consumer subscription/freemium product, moving paid subscribers up rather than focusing only on installs (streaming, media, or DTC a plus).
  • •Demonstrate real analytical ownership using SQL and a warehouse like Snowflake, working daily in BI dashboards.
  • •Use AI in your day-to-day and show evidence of building or automating with the latest tools.
  • •Have hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP such as AppsFlyer and familiarity with SKAdNetwork/attribution.
  • •Bring CTV growth experience (or a clear reason you can pick it up fast), plus strong execution in a small startup team.
Experience:Consumer subscriptionFreemiumStreamingMediaDTCPerformance marketingCTVStartupSmall team
Skills:Analytical ownershipTest-and-learn mindsetHands-on executionData-driven decision makingStartup agility
Tech Stack:MetaGoogleApple Search AdsAppsFlyerSKAdNetworkSnowflakeSQLBI dashboardsDashboardsConnected TV

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
Glassdoor
Glassdoor: 5.0
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