2 months ago

Senior Manager, Field Marketing, SEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own the SEA field marketing strategy and calendar to drive demand, accelerate pipeline, and deepen customer engagement across Southeast Asia. Lead end-to-end programs from flagship events to webinars, collaborate with Sales/SDR/Product Marketing, manage budgets and OKRs, and leverage ABM and partner marketing to influence revenue in a fast-growing fintech/B2B SaaS landscape. Based in Singapore with ~20% travel.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
•Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
•Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.
•Personalize content, narratives and offers by account segment, vertical and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
•Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.

Travel: Medium travel

Key Requirements

•10+ years of B2B marketing experience, with significant time in field marketing; proven success driving pipeline and revenue in Southeast Asia (fintech, payments or B2B SaaS).
•Track record designing and executing high-impact field programs (in-person and virtual) delivering measurable pipeline and faster deal cycles.
•Strong stakeholder management and leadership; ability to influence senior Sales leaders and work with SDR, Product Marketing and Operations.
•Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/tools and analytics/attribution platforms.
•Excellent written and verbal English communication; deep understanding of SEA market dynamics and localization of GTM strategies.

Experience:10+ yearsFintechPaymentsB2B SaaS

Skills:Stakeholder managementLeadershipCommunicationData-drivenTeam collaboration

Languages:English

Tech Stack:SalesforceMarketoHubSpotWebinar toolsAnalyticsAttribution platforms

Company Brief

Airwallex

Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Airwallex

2 months ago

Senior Manager, Field Marketing, SEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
•Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
•Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.
•Personalize content, narratives and offers by account segment, vertical and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
•Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.

Travel: Medium travel

Key Requirements

•10+ years of B2B marketing experience, with significant time in field marketing; proven success driving pipeline and revenue in Southeast Asia (fintech, payments or B2B SaaS).
•Track record designing and executing high-impact field programs (in-person and virtual) delivering measurable pipeline and faster deal cycles.
•Strong stakeholder management and leadership; ability to influence senior Sales leaders and work with SDR, Product Marketing and Operations.
•Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/tools and analytics/attribution platforms.
•Excellent written and verbal English communication; deep understanding of SEA market dynamics and localization of GTM strategies.

Experience:10+ yearsFintechPaymentsB2B SaaS

Skills:Stakeholder managementLeadershipCommunicationData-drivenTeam collaboration

Languages:English

Tech Stack:SalesforceMarketoHubSpotWebinar toolsAnalyticsAttribution platforms

Company Brief

Airwallex

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor