Senior Product Marketing Manager, Consumer

Kikoff
San Francisco
Workplace: OnsiteFull timeUSD 182,000 - 211,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data analysis","Communication","Leadership","Problem-solving","Strategic thinking"]

Lead the strategic narrative and inbound go-to-market for Kikoff’s consumer fintech platform. Partner with Product, Growth, Design, Data, and Creative to shape messaging, validate product-market fit, and design pricing/packaging. Build repeatable playbooks, scale a PMM team, and drive activation and monetization as the company expands.

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Kikoff
Kikoff
2 months ago

Senior Product Marketing Manager, Consumer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead the strategic narrative and inbound go-to-market for Kikoff’s consumer fintech platform. Partner with Product, Growth, Design, Data, and Creative to shape messaging, validate product-market fit, and design pricing/packaging. Build repeatable playbooks, scale a PMM team, and drive activation and monetization as the company expands.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Architect the Strategic Narrative: lead the development of messaging frameworks and positioning for Kikoff’s product suite to differentiate and resonate with customers' financial goals.
  • •Drive Inbound Strategy & Exploration: oversee customer discovery, deep-dive interviews, and translation of pain points into concrete product roadmaps.
  • •Build Strategic Moats: design and execute experiments to optimize pricing, packaging, and positioning to lift activation and monetization.
  • •Act as the Cross-Functional Connective Tissue: align Product, Growth, Design, Data, and Creative around high-impact opportunities and manage dependencies.
  • •Scale a World-Class Team: mentor and grow a team of Product Marketers and develop a strong pipeline for junior talent.

Pay and Benefits

Salary: USD 182,000 - 211,000 annually

Key Requirements

  • •5+ years of experience in Product Marketing with a track record of launching and scaling consumer products
  • •Strong inbound instincts and ability to translate customer insights into product strategy and validated demand
  • •Strategic ownership — ability to define priorities, make hard trade-offs, and communicate them clearly to executives
  • •Analytical rigor and fluency in data to drive positioning, pricing, and product direction
  • •Experience in Fintech, Consumer Finance, or high-growth B2C is a significant plus
Experience:5+ yearsFintechConsumer financeHigh-growth B2C
Skills:Data analysisCommunicationLeadershipProblem-solvingStrategic thinking
Languages:English
Tech Stack:Data analyticsCustomer discoveryA/B testingPricingPackaging

Company Brief

Kikoff
Kikoff provides a credit-building product that helps consumers build credit history and access affordable lines of credit through a mobile-first platform and educational tools to improve financial health.
Industry: Lending
Growth: Early Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
Website