Insomniac - Marketing Technology Specialist

Live Nation Entertainment
California
Workplace: OnsiteFull timeUSD 68,000 - 85,000 annuallyFunction: Marketing & GrowthSkills: ["Attention to detail","Organization","Copywriting","Branded writing","Multitasking"]

Own day-to-day operations and continuous improvement of Insomniac’s key digital marketing technology tools for a subset of events. Partner with marketing leads, design website and email front-end elements aligned to brand, and manage event/artist content. Track and analyze MarTech performance to drive engagement, revenue, and user behavior insights, while administering CMS platforms and cross-platform integrations. Collaborate cross-functionally across multiple internal teams in a fast-paced, in-office environment.

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FursaFursa
Live Nation Entertainment
Live Nation Entertainment
1 month ago

Insomniac - Marketing Technology Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own day-to-day operations and continuous improvement of Insomniac’s key digital marketing technology tools for a subset of events. Partner with marketing leads, design website and email front-end elements aligned to brand, and manage event/artist content. Track and analyze MarTech performance to drive engagement, revenue, and user behavior insights, while administering CMS platforms and cross-platform integrations. Collaborate cross-functionally across multiple internal teams in a fast-paced, in-office environment.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead day-to-day operations and task execution across applicable MarTech platforms (web, email, SMS, app, database) for assigned events.
  • •Serve as a key stakeholder in marketing meetings by providing ideas/feedback to marketing leads regarding MarTech products and fulfilling external requests.
  • •Design front-facing website elements and email campaigns aligned with brand identity.
  • •Track and analyze marketing technology performance (engagement, revenue, user behavior, artist scheduling data) to identify improvement areas and successes.
  • •Administer CMS platforms and manage event/artist content and cross-platform integrations for festivals, shows, concerts, and clubs.
Travel: Low travel

Pay and Benefits

Salary: USD 68,000 - 85,000 annually

Key Requirements

  • •3+ years of relevant experience in web, marketing, and/or music.
  • •Exceptional attention to detail and the ability to execute tasks to perfection on tight deadlines.
  • •Tech-savvy with the ability to quickly master new tools and understand inter-product relationships.
  • •Experience with web CMS is required.
  • •Strong copywriting and branded writing skills, with excellent organization and multitasking ability in fast-paced timelines.
Experience:MusicMarketingMarTech
Skills:Attention to detailOrganizationCopywritingBranded writingMultitasking
Tech Stack:MarTechWebEmailSMSAppDatabaseCMSCross-platform integrationsWebsite designEmail campaignsPhotoshopHTMLGoogle Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
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