Senior Manager - Media CarCam

Visa
Florida
Workplace: HybridFull timeUSD 130,600 - 209,300 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Collaboration","Adaptability","Influencing"]

Lead end-to-end omni-channel media strategy and execution for Visa campaigns across Central America & the Caribbean, including planning, optimization, and performance reporting. Drive digital excellence across offline, digital, and social channels while partnering with Marketing, analytics, agencies, and business leads. Own KPIs and measurement approaches, ensure media quality and compliance, and build a regional center of excellence that advances new publishers, technologies, and go-to-market innovation.

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FursaFursa
Visa
Visa
1 month ago

Senior Manager - Media CarCam

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Last checked: 19 hours agoStatus: Live

Job Summary

Lead end-to-end omni-channel media strategy and execution for Visa campaigns across Central America & the Caribbean, including planning, optimization, and performance reporting. Drive digital excellence across offline, digital, and social channels while partnering with Marketing, analytics, agencies, and business leads. Own KPIs and measurement approaches, ensure media quality and compliance, and build a regional center of excellence that advances new publishers, technologies, and go-to-market innovation.
Location: Florida
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Lead omni-channel media strategy from planning through execution and performance measurement for Visa and joint campaigns with clients.
  • •Serve as primary point of contact for media agency relationships and drive the media strategy roadmap based on industry shifts and emerging trends.
  • •Define campaign goals and KPIs with the Analytics team across the media funnel, ensuring full accountability for plan success.
  • •Oversee daily campaign execution with agencies, driving optimization, A/B testing, and continuous improvement across offline, digital, and social channels.
  • •Build and nurture partnerships with media publishers, platforms, and technology partners; lead the Media/Digital Center of Excellence and a test-and-learn innovation culture.
Travel: Low travel

Pay and Benefits

Salary: USD 130,600 - 209,300 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveWellness Stipend

Key Requirements

  • •8+ years of relevant work experience with a Bachelor’s Degree (or 5+ years with an advanced degree; or 2 years with a PhD).
  • •8+ years of marketing/agency/media/digital experience with demonstrated progression in responsibility.
  • •6+ years leading integrated digital campaigns at a digital agency or in a highly digital, consumer-centric company.
  • •Expertise across media planning and buying (traditional, digital, paid social, paid search/SEO) and media technology (ad serving, DMPs/CDPs, DCO, verification/brand safety).
  • •Fluency in Spanish and English (written and verbal) required.
Experience:8+ yearsPaymentsBankingCredit cardsMediaDigital marketing
Education:Bachelor's
Skills:LeadershipCommunicationCollaborationAdaptabilityInfluencing
Languages:SpanishEnglish
Tech Stack:A/B testingProgrammatic buyingDSPsPMPsDisplayVideoNativeAudioPaid socialMetaTikTokYouTubeX (Twitter)LinkedInPaid searchSEOAd serving platformsCampaign traffickingTrackingDMPs

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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