Senior Growth Marketing Manager (Subscriptions)

Duck Duck Go
United States
Workplace: RemoteFull timeUSD 178,500 - 178,500 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Analytical thinking","Experimentation","Judgment","Cross-functional collaboration"]

Lead profitable acquisition of paid subscribers for DuckDuckGo’s subscription offerings within the Marketing & Communications Functional Team. Own high-priority campaign planning, hands-on execution, testing, optimization, and analysis to grow conversion from paid channels. Partner with Engineering and Product to build and improve landing pages, funnels, and instrumentation, using aggregate measurement and incrementality/lift experimentation to prove privacy-respecting acquisition drives results.

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Duck Duck Go
Duck Duck Go
1 month ago

Senior Growth Marketing Manager (Subscriptions)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead profitable acquisition of paid subscribers for DuckDuckGo’s subscription offerings within the Marketing & Communications Functional Team. Own high-priority campaign planning, hands-on execution, testing, optimization, and analysis to grow conversion from paid channels. Partner with Engineering and Product to build and improve landing pages, funnels, and instrumentation, using aggregate measurement and incrementality/lift experimentation to prove privacy-respecting acquisition drives results.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage high-priority marketing campaigns end-to-end: planning, hands-on execution, testing, optimization, and analysis.
  • •Drive profitable paid subscriber growth by creating and executing a new marketing program for subscriptions, including new channel testing and creative/messaging testing.
  • •Optimize paid subscriber conversion using app economics, modeling, and data analysis (payback, LTV, incrementality/lift testing).
  • •Partner with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
  • •Execute complex and ambiguous growth projects spanning business strategy and marketing tactics.
Travel: Low travel

Pay and Benefits

Salary: USD 178,500 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid ParentalHome OfficeCoworking

Key Requirements

  • •7+ years of experience in digital advertising roles, including 2+ years in paid acquisition for freemium consumer subscription apps (preferred).
  • •Experience planning and executing paid marketing across digital advertising platforms to profitably scale subscriber growth.
  • •Hands-on ability to stand up paid subscription programs from scratch and scale profitably against LTV and payback.
  • •Track record driving subscription growth in established high-traffic products where subscription revenue is secondary.
  • •Ability to use aggregate measurement and experimentation (including incrementality/lift testing) with strong judgment to optimize results.
Experience:7+ yearsDigital advertisingPaid acquisitionFreemium consumer subscription appsSubscriptionsExperimenting
Skills:CommunicationAnalytical thinkingExperimentationJudgmentCross-functional collaboration

Company Brief

Duck Duck Go
Privacy-focused internet company that provides the DuckDuckGo search engine, browser, and privacy tools which block tracking and avoid user profiling while monetizing via privacy-respecting ads and affiliate programs.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series D
Headquarters: Paoli, United States
Founded: 2008
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