Senior Performance Marketing Manager, Paid Search

Harvey
Dallas
Workplace: HybridFull timeUSD 136,000 - 204,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional communication","Analytical thinking","Experimentation mindset","Strategic decision-making","Ownership"]

Own and scale global paid search growth across Google Ads and Microsoft Ads, driving pipeline, revenue, and market awareness. Lead end-to-end campaign strategy and optimization, manage large budgets, and build experimentation roadmaps using AI-powered tools. Partner cross-functionally with creative, content, Web, Marketing Ops, and Data Analytics to strengthen attribution and measurement, delivering executive-ready performance reporting and actionable recommendations.

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Harvey
Harvey
1 day ago

Senior Performance Marketing Manager, Paid Search

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and scale global paid search growth across Google Ads and Microsoft Ads, driving pipeline, revenue, and market awareness. Lead end-to-end campaign strategy and optimization, manage large budgets, and build experimentation roadmaps using AI-powered tools. Partner cross-functionally with creative, content, Web, Marketing Ops, and Data Analytics to strengthen attribution and measurement, delivering executive-ready performance reporting and actionable recommendations.
Location: Dallas
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and scale global paid search strategy across Google Ads and Microsoft Ads, defining how paid search drives acquisition, pipeline, and revenue.
  • •Manage end-to-end search performance, including budgeting, forecasting, pacing, bidding strategies, audience targeting, keyword expansion, and messaging optimization.
  • •Build and optimize paid search campaigns across global markets, improving ROI through bid management, search intent analysis, landing page optimization, and conversion rate improvements.
  • •Design and execute an experimentation roadmap across bidding, keywords, ad copy, audience segmentation, landing pages, and campaign structure, leveraging AI-powered tools.
  • •Partner with Web, Design, Content, PMM, Marketing Ops, and Data Analytics on full-funnel strategy and measurement; produce executive performance reports and strategic recommendations.

Pay and Benefits

Salary: USD 136,000 - 204,000 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of experience in performance marketing with hands-on expertise managing Google Ads and Microsoft Ads.
  • •Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
  • •Strong analytical skills using performance data to drive strategic decisions.
  • •Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
  • •Ability to operate both strategically and tactically—defining the roadmap and executing day-to-day details.
Experience:7+ yearsPerformance marketingPaid searchB2BEnterpriseLegal technology
Skills:Cross-functional communicationAnalytical thinkingExperimentation mindsetStrategic decision-makingOwnership
Tech Stack:Google AdsMicrosoft AdsGoogle Tag ManagerGoogle AnalyticsConversion APIsOffline conversion trackingCRM integrationsValue-based bidding

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor