Manager, B2B Marketing

Live Nation Entertainment
Los Angeles, Nashville, New York, Atlanta, Chicago
Full timeUSD 84,000 - 105,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Written communication","Attention to detail","Cross-functional collaboration","Analytical thinking","Program ownership"]

Develop and execute data-driven B2B marketing campaigns for Ticketmaster, partnering with global product marketing, content, design, operations, sales strategy, communications, and events. Own campaign planning through launch across email, web, social, and digital channels, manage execution in marketing automation/CRM (Pardot/MCAE and Salesforce), and optimize funnel performance using analytics and testing. Support content and web/creative initiatives to grow engagement and business results.

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Live Nation Entertainment
Live Nation Entertainment
1 day ago

Manager, B2B Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Develop and execute data-driven B2B marketing campaigns for Ticketmaster, partnering with global product marketing, content, design, operations, sales strategy, communications, and events. Own campaign planning through launch across email, web, social, and digital channels, manage execution in marketing automation/CRM (Pardot/MCAE and Salesforce), and optimize funnel performance using analytics and testing. Support content and web/creative initiatives to grow engagement and business results.
Location: Los Angeles, Nashville, New York, Atlanta, Chicago
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute integrated B2B marketing campaigns across email, web, social, and other digital channels.
  • •Manage campaign execution in marketing automation and CRM platforms, including segmentation, landing pages, workflows, and performance measurement.
  • •Identify content opportunities and collaborate to develop and activate content supporting campaigns and business objectives.
  • •Support web and creative initiatives by coordinating updates to digital experiences and marketing assets.
  • •Monitor, analyze, and optimize campaign, engagement, and funnel performance using data and testing; manage timelines and deliverables through launch.

Pay and Benefits

Salary: USD 84,000 - 105,000 annually
Perks:Health InsuranceVisionDental401kPaid LeaveVolunteer TimeEquityHsa/fsa

Key Requirements

  • •4–6 years of experience in B2B marketing, campaign marketing, or a related discipline.
  • •Experience developing and executing multi-channel B2B marketing campaigns that drive engagement and business results.
  • •Hands-on experience with marketing automation and CRM platforms (e.g., Pardot/MCAE and Salesforce) to build, execute, and measure campaigns.
  • •Experience managing audience segmentation, campaign execution, and marketing performance reporting.
  • •Comfort updating web/landing pages (e.g., WordPress) and using basic HTML, plus familiarity with visual content creation tools (e.g., Adobe Creative Suite, Canva).
Experience:4-6 yearsB2B marketingCampaign marketingTicketingLive eventsEntertainmentSaaSTechnology
Education:
Skills:Written communicationAttention to detailCross-functional collaborationAnalytical thinkingProgram ownership
Tech Stack:PardotMCAESalesforceMarketing automationCRMWordPressHTMLAdobe Creative SuiteCanvaEmailWebSocial mediaDigital channels

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
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Glassdoor: 3.7
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