Head of Marketing/UA Lead - Growly

SKELAR
Ukraine
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["People management","Strategic thinking","Data-driven decision making","Communication","Ownership"]

Lead user acquisition for a portfolio product by building and scaling performance marketing strategy. Work with ad partners, design quarterly plans, and drive targets tied to CAC, CPC, LTV, ROI, and conversion metrics. Coordinate people management for the team, align with the creative function, and partner closely with the Head of AI to automate marketing processes. Use competitive analysis and ad setup expertise across Google Ads and Meta Ads.

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FursaFursa
SKELAR
SKELAR
1 month ago

Head of Marketing/UA Lead - Growly

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead user acquisition for a portfolio product by building and scaling performance marketing strategy. Work with ad partners, design quarterly plans, and drive targets tied to CAC, CPC, LTV, ROI, and conversion metrics. Coordinate people management for the team, align with the creative function, and partner closely with the Head of AI to automate marketing processes. Use competitive analysis and ad setup expertise across Google Ads and Meta Ads.
Location: Ukraine
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Communicate with advertising partners.
  • •Participate in the product Management Board.
  • •Build the quarterly marketing strategy and execute scaling targets.
  • •Coordinate the team and lead people management.
  • •Synchronize with the creative team and collaborate with the Head of AI to automate marketing processes.

Pay and Benefits

Perks:Health InsuranceLearning BudgetGym Membership

Key Requirements

  • •Experience analyzing competitors and using Spy Tools (Similarweb, BigSpy, AppMagic).
  • •Hands-on experience setting up ads from scratch in Google Ads and Meta Ads, reaching budgets over $100k/month.
  • •Strong understanding of CAC, CPC, LTV, ROI, and CR metrics.
  • •Experience building and optimizing both web funnels and mobile apps.
  • •Experience with people management (mentoring, hiring, building PDP, and offboarding).
Skills:People managementStrategic thinkingData-driven decision makingCommunicationOwnership
Tech Stack:Google AdsMeta AdsSimilarwebBigSpyAppMagicClaudeAISpy Tools

Company Brief

SKELAR
Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.
Industry: Developer Tools
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