Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Verbal communication","Written communication","Organizational skills","Attention to detail","Independent work","Ownership"]

Lead data-driven performance marketing initiatives that grow Agoda’s customer lifetime value through measurable experiments and optimization. Run and refine campaign structures and bidding/pricing strategies across search and media partners, build predictive models, and deliver dashboards and insights to guide product and marketing roadmaps. Collaborate with analysts, strategists, and data scientists while communicating recommendations clearly to stakeholders.

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FursaFursa
Agoda
Agoda
9 hours ago

Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 3 years ago

Job Summary

Lead data-driven performance marketing initiatives that grow Agoda’s customer lifetime value through measurable experiments and optimization. Run and refine campaign structures and bidding/pricing strategies across search and media partners, build predictive models, and deliver dashboards and insights to guide product and marketing roadmaps. Collaborate with analysts, strategists, and data scientists while communicating recommendations clearly to stakeholders.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Experiment with ads/campaign structures and bidding & pricing strategies across partners such as Google, Bing, TripAdvisor, and Trivago.
  • •Use experiment and marketing data to build predictive models (e.g., impact on bookings, demand elasticity) and align with product teams on implementation roadmaps.
  • •Build dashboards to track performance, derive insights, and communicate recommendations to stakeholders.
  • •Optimize campaign performance by adapting to new product features and rolling out changes from successful tests.
  • •Contribute to at-scale marketing programs focused on improving customer lifetime value through measurable channels.

Key Requirements

  • •Bachelor’s degree or higher in a quantitative field (e.g., computer science, mathematics, engineering, business, science).
  • •4+ years of experience in data-heavy consulting, investment banking, private equity, or strategy/business roles for a fast-growing tech company.
  • •Experience with data analysis tools/databases such as SQL, SAS, R, SPSS, Python, VBA, and visualization tools like Tableau or Power BI.
  • •Excellent verbal and written communication skills in English.
  • •Ability to move fast, make decisions based on objective data, take ownership, and work independently with strong attention to detail.
Experience:4+ yearsDigital marketingE-commerceData analyticsA/B testingTestingConsulting
Education:Bachelor's
Skills:Verbal communicationWritten communicationOrganizational skillsAttention to detailIndependent workOwnership
Languages:English
Tech Stack:SQLSASRSPSSPythonVBATableauPower BIMicrosoft SQL ServerStatisticsMachine learningA/B testingDatabasesData visualization

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn