Industry Operations Manager - Go-To-Market - NA

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Communication","Teamwork","Problem-solving","Presentation skills","Analytical thinking"]

Drive industry go-to-market (GTM) strategy by conducting market research, competitive analysis, and tracking platform developments to uncover vertical-specific growth opportunities. Build GTM playbooks and regional frameworks, analyze client portfolio and account health metrics, and develop ROI models and business cases for new programs and launches. Partner cross-functionally to translate data storytelling and analytics into forward-looking recommendations for leadership.

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FursaFursa
TikTok
TikTok
1 month ago

Industry Operations Manager - Go-To-Market - NA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive industry go-to-market (GTM) strategy by conducting market research, competitive analysis, and tracking platform developments to uncover vertical-specific growth opportunities. Build GTM playbooks and regional frameworks, analyze client portfolio and account health metrics, and develop ROI models and business cases for new programs and launches. Partner cross-functionally to translate data storytelling and analytics into forward-looking recommendations for leadership.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
  • •Support development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
  • •Analyze client portfolio composition, revenue mix, and account health metrics to guide strategic prioritization and resource allocation.
  • •Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
  • •Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.

Key Requirements

  • •3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on ads platform experience.
  • •Strong understanding of digital media KPIs and optimizing across awareness, consideration, and performance objectives.
  • •Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
  • •Proficiency in campaign analytics and reporting tools such as Excel, Thinkcell, and dashboards to extract actionable insights.
  • •Detail-oriented, analytical, and creative problem solver with strong English communication and teamwork skills.
Experience:Digital performance marketingDigital advertisingClient servicesAccount managementCampaign analytics
Skills:CommunicationTeamworkProblem-solvingPresentation skillsAnalytical thinking
Languages:English
Tech Stack:ExcelThinkcellTableauPower BISQLPythonRDashboardsData visualizationVLOOKUPPivot tables

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn