2 days ago

Strategic GTM Manager - Industry Operations - NA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Drive industry go-to-market (GTM) strategy by conducting market research, competitive analysis, and tracking platform developments to uncover vertical-specific growth opportunities. Build GTM playbooks and regional frameworks, analyze client portfolio and account health metrics, and develop ROI models and business cases for new programs and launches. Partner cross-functionally to translate data storytelling and analytics into forward-looking recommendations for leadership.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
•Support development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
•Analyze client portfolio composition, revenue mix, and account health metrics to guide strategic prioritization and resource allocation.
•Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
•Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.

Key Requirements

•3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on ads platform experience.
•Strong understanding of digital media KPIs and optimizing across awareness, consideration, and performance objectives.
•Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
•Proficiency in campaign analytics and reporting tools such as Excel, Thinkcell, and dashboards to extract actionable insights.
•Detail-oriented, analytical, and creative problem solver with strong English communication and teamwork skills.

Experience:Digital performance marketingDigital advertisingClient servicesAccount managementCampaign analytics

Skills:CommunicationTeamworkProblem-solvingPresentation skillsAnalytical thinking

Languages:English

Tech Stack:ExcelThinkcellTableauPower BISQLPythonRDashboardsData visualizationVLOOKUPPivot tables

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

Strategic GTM Manager - Industry Operations - NA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
•Support development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
•Analyze client portfolio composition, revenue mix, and account health metrics to guide strategic prioritization and resource allocation.
•Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
•Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.

Key Requirements

•3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on ads platform experience.
•Strong understanding of digital media KPIs and optimizing across awareness, consideration, and performance objectives.
•Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
•Proficiency in campaign analytics and reporting tools such as Excel, Thinkcell, and dashboards to extract actionable insights.
•Detail-oriented, analytical, and creative problem solver with strong English communication and teamwork skills.

Experience:Digital performance marketingDigital advertisingClient servicesAccount managementCampaign analytics

Skills:CommunicationTeamworkProblem-solvingPresentation skillsAnalytical thinking

Languages:English

Tech Stack:ExcelThinkcellTableauPower BISQLPythonRDashboardsData visualizationVLOOKUPPivot tables

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn