Marketing Operations Manager / Lead Journey (Coslada, M, ES, 28821)

Ingersoll Rand
Spain
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Cross-functional collaboration","Analytical thinking","Communication","Governance","Process optimization"]

Own the end-to-end lead journeys from anonymous engagement through MQL handoff to Sales across multiple global brands and regions. Design, govern, and continuously optimize dark-funnel capture, nurturing, scoring, routing, and lifecycle logic across web forms, chat, messaging, and call-back channels. Partner with regional teams and analytics to improve funnel performance, attribution, and lead data hygiene while balancing global standards with local nuance.

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Ingersoll Rand
Ingersoll Rand
19 hours ago

Marketing Operations Manager / Lead Journey (Coslada, M, ES, 28821)

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Last checked: 5 minutes agoStatus: Live

Job Summary

Own the end-to-end lead journeys from anonymous engagement through MQL handoff to Sales across multiple global brands and regions. Design, govern, and continuously optimize dark-funnel capture, nurturing, scoring, routing, and lifecycle logic across web forms, chat, messaging, and call-back channels. Partner with regional teams and analytics to improve funnel performance, attribution, and lead data hygiene while balancing global standards with local nuance.
Location: Spain
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own and optimize lead journeys from anonymous engagement through MQL across global brands.
  • •Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows.
  • •Own routing logic and lifecycle governance up to MQL handoff.
  • •Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels.
  • •Monitor funnel performance through MQL and collaborate with analytics to diagnose bottlenecks, leakage, and reporting insights.

Key Requirements

  • •Strong experience in demand generation operations, lead management, or marketing operations.
  • •Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring.
  • •Solid understanding of CRM concepts, MQL definitions, handoff logic, and governance.
  • •Experience supporting multiple brands or regions within a shared demand generation model.
  • •Analytical mindset to diagnose funnel issues and optimize performance through MQL.
Experience:Demand generationMarketing operationsLead managementMulti-regionMarketing automation
Skills:Cross-functional collaborationAnalytical thinkingCommunicationGovernanceProcess optimization
Tech Stack:EloquaGenesysSalesforce

Company Brief

Ingersoll Rand
Designs, manufactures, and services industrial equipment and technologies including air compressors, power tools, fluid management systems, and downstream industrial solutions for manufacturing, construction, and commercial customers worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Davidson, United States
Founded: 1871
WebsiteLinkedIn