Head of PR & Events

ASOS
London
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Creative judgement","Leadership","Collaboration","Strategic thinking","Ownership"]

Lead ASOS’s consumer PR and events, setting the creative direction, quality, and cultural impact of earned coverage across fashion and lifestyle editorial media. Own the editorial press strategy and manage a press office that balances longer-lead campaigns with fast-paced responsiveness. Drive event concepts and storytelling, maintain key industry relationships, and build a high-performing consumer PR team with clear standards and ownership.

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ASOS
ASOS
11 hours ago

Head of PR & Events

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Lead ASOS’s consumer PR and events, setting the creative direction, quality, and cultural impact of earned coverage across fashion and lifestyle editorial media. Own the editorial press strategy and manage a press office that balances longer-lead campaigns with fast-paced responsiveness. Drive event concepts and storytelling, maintain key industry relationships, and build a high-performing consumer PR team with clear standards and ownership.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Provide creative leadership for ASOS consumer PR, ensuring credible, consistent coverage across editorial media and events.
  • •Own editorial press strategy and deliver consumer PR across both longer-lead campaigns and a responsive press office.
  • •Oversee journalist and stylist gifting connected to editorial activity, keeping it relevant and disciplined.
  • •Set creative direction for internal and external events aligned to ASOS’s brand and cultural positioning, embedding earned storytelling from the outset.
  • •Lead and develop the Consumer PR team, setting standards and direction for repeatable, standout coverage.

Pay and Benefits

Perks:Paid LeavePrivate MedicalLearning BudgetEmployee Discount

Key Requirements

  • •Significant experience leading consumer and fashion PR.
  • •Experience shaping or leading events or experiential moments that support brand storytelling.
  • •Strong editorial instincts with a clear creative point of view.
  • •Deep understanding of fashion media, culture, and trends.
  • •Able to balance creative ambition with judgement, focus, and accountability.
Skills:Creative judgementLeadershipCollaborationStrategic thinkingOwnership
Languages:English (UK)

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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