Head of Community Marketing

Probably Genetic
San Francisco
Workplace: HybridFull timeUSD 120,000 - 185,000 annuallyFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Creative thinking","Communication","Empathy","Data-driven decision-making","Partner relationship building"]

Build and lead community marketing strategy for patients, families, and caregivers in the rare disease space. Own virtual and in-person community channels—from social and email to events and conferences—while developing campaign concepts and strengthening partnerships with patient advocacy groups and foundations. Test and iterate across outreach, sponsorships, and paid media, using data to improve patient acquisition and CAC. Travel regularly to represent the company and grow relationships.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Probably Genetic
Probably Genetic
22 hours ago

Head of Community Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Build and lead community marketing strategy for patients, families, and caregivers in the rare disease space. Own virtual and in-person community channels—from social and email to events and conferences—while developing campaign concepts and strengthening partnerships with patient advocacy groups and foundations. Test and iterate across outreach, sponsorships, and paid media, using data to improve patient acquisition and CAC. Travel regularly to represent the company and grow relationships.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and own the community marketing strategy across virtual and in-person channels.
  • •Develop original campaign concepts to activate and grow patient and caregiver communities.
  • •Build and own relationships with patient advocacy groups and foundations across rare diseases.
  • •Test and iterate across tactics including referral and email outreach, partnerships/sponsorships, events, participant compensation, and paid media.
  • •Track community impact on metrics like patient acquisition and CAC and adjust strategy accordingly.
Travel: Medium travel

Pay and Benefits

Salary: USD 120,000 - 185,000 annually
Perks:MedicalDentalVisionTherapyFsa401kParental LeaveRemote Work

Key Requirements

  • •5-10 years of experience in community marketing or community-led growth for a consumer brand with genuine community engagement.
  • •Proven track record of building or significantly growing a community with active participation and member-driven advocacy (e.g., referrals/content).
  • •Strong creative instincts for community activation from concept through execution.
  • •Fluency in both virtual and in-person community building.
  • •Comfort using data to guide decisions and understand drivers of growth, engagement, and CAC.
Experience:5-10 yearsHealthcareConsumer brandCommunity-led growth
Skills:Creative thinkingCommunicationEmpathyData-driven decision-makingPartner relationship building
Tech Stack:Machine learningAIBioinformaticsEmail outreachPaid media

Company Brief

Probably Genetic
Probably Genetic uses AI and clinical-grade genetic testing to help undiagnosed rare-disease patients get faster diagnoses, partnering with patient groups and drug developers to run sponsored testing programs and connect patients to treatments and trials.
Industry: Diagnostics
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 5.0
WebsiteLinkedInGlassdoor