Associate Marketing Manager, Korea

2K
Seoul
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Interpersonal skills","Conceptual thinking","Strategic thinking","Data-driven mindset","Relationship building","Vendor management"]

Lead community and go-to-market consumer marketing for selected PC & console titles in Korea. Build and activate long-term community strategies across local platforms, manage sentiment, and provide real-time feedback to internal global teams. Coordinate cross-functional regional launch campaigns, collaborate with PR and influencer partners, brief agencies on paid and organic plans, and deliver campaign performance reporting. Bring a strong grasp of Korean market dynamics, gaming ecosystems, and player-first community engagement.

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FursaFursa
2K
2K
4 days ago

Associate Marketing Manager, Korea

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Lead community and go-to-market consumer marketing for selected PC & console titles in Korea. Build and activate long-term community strategies across local platforms, manage sentiment, and provide real-time feedback to internal global teams. Coordinate cross-functional regional launch campaigns, collaborate with PR and influencer partners, brief agencies on paid and organic plans, and deliver campaign performance reporting. Bring a strong grasp of Korean market dynamics, gaming ecosystems, and player-first community engagement.
Location: Seoul
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Engage and build relationships with players across local community platforms in Korea.
  • •Develop and execute annual community strategies and activations to meet KPIs using data-driven insights.
  • •Coordinate regional launch campaigns with cross-functional teams aligned to global campaign strategy and GTM plans.
  • •Collaborate with PR and influencer agencies and teams to develop comprehensive campaigns for sustained launches and launches.
  • •Report campaign performance throughout campaigns and provide real-time community feedback to internal and global teams.

Key Requirements

  • •At least 5 years of relevant experience in the video games, entertainment, or tech industry (game industry experience is a strong bonus).
  • •Strong experience implementing marketing campaigns and driving GTM and consumer marketing initiatives.
  • •Strong marketing, PR, and social media vendor management experience, including coordinating with agencies and partners.
  • •Strong understanding of Korean customer and market dynamics, as well as PC/console gaming ecosystems and communities.
  • •Excellent written and verbal communication skills in both Korean and English.
Experience:Video gamesEntertainmentTechPC/console gamingGaming communityGTM
Skills:CommunicationInterpersonal skillsConceptual thinkingStrategic thinkingData-driven mindsetRelationship buildingVendor management
Languages:KoreanEnglish

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn