Manager, Sales Development, SME & Growth

Airwallex
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Coaching","Process design","Strategic judgment","Communication"]

Lead and scale a team of Sales Development Representatives focused on generating and qualifying leads for Airwallex’s Hong Kong SME and startup pipeline. Own the SDR operating rhythm, coach performance against conversion and pipeline quality metrics, and drive high-quality leads through the sales funnel. Design and optimize demand generation processes, outreach cadences, and CRM activity, while partnering with Marketing and Account Executive leaders to improve handoffs and first-call conversion.

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Airwallex
Airwallex
3 days ago

Manager, Sales Development, SME & Growth

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead and scale a team of Sales Development Representatives focused on generating and qualifying leads for Airwallex’s Hong Kong SME and startup pipeline. Own the SDR operating rhythm, coach performance against conversion and pipeline quality metrics, and drive high-quality leads through the sales funnel. Design and optimize demand generation processes, outreach cadences, and CRM activity, while partnering with Marketing and Account Executive leaders to improve handoffs and first-call conversion.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the day-to-day SDR operating rhythm, including hiring, onboarding, ramp plans, and 1:1s.
  • •Monitor pipeline quality and conversion metrics and ensure each SDR has the tools, training, and support to hit targets.
  • •Lead, coach, and scale SDRs across multi-channel outreach to identify high-value opportunities and secure qualified meetings.
  • •Oversee CRM activity, contact management, and pipeline accuracy to improve reporting and forecast predictability.
  • •Strategize and test innovative outreach methods, cadence structures, and best practices, and partner with Marketing and Account Executive leaders to optimize handoffs and first-call conversion.

Key Requirements

  • •Minimum 7 years of relevant sales or business development experience, with at least 3 years in a direct managerial role leading high-volume SDR or outbound teams.
  • •Experience driving stretch revenue targets and building performance-driven sales cultures tied to team quotas.
  • •Strong customer focus with the ability to use data-driven insights to coach through complex problem-solving.
  • •Ability to design, document, and enforce scalable sales development procedures that maintain sales efficiency and quality.
  • •Deep interest or direct experience in fintech, SaaS, or financial services, with strong verbal and written communication skills.
Experience:7+ yearsFintechSaaSFinancial services
Skills:LeadershipCoachingProcess designStrategic judgmentCommunication

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
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