Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Product thinking","Ownership","Attention to detail","Communication","Stakeholder management"]

Build and launch GenAI-enabled marketing products within a data-driven Marketing AI Products team. Identify high-value marketing workflows for automation and improved decision-making, quantify impact, and translate needs into product requirements and measurable success criteria. Develop and evaluate prototypes using SQL, Python, automation tools, and GenAI technologies, partnering with developers and Marketing teams from prototype through adoption while defining quality and evaluation frameworks.

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Agoda
Agoda
5 days ago

Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Build and launch GenAI-enabled marketing products within a data-driven Marketing AI Products team. Identify high-value marketing workflows for automation and improved decision-making, quantify impact, and translate needs into product requirements and measurable success criteria. Develop and evaluate prototypes using SQL, Python, automation tools, and GenAI technologies, partnering with developers and Marketing teams from prototype through adoption while defining quality and evaluation frameworks.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify recurring Marketing workflows where AI can improve speed, quality, scalability, or decision-making.
  • •Quantify opportunities by defining current effort, pain points, user base, and potential business value.
  • •Translate business needs into product requirements, user journeys, milestones, and measurable success criteria.
  • •Build and test GenAI prototypes using SQL, Python, automation tools, and GenAI technologies; partner with developers to take prototypes to reliable products.
  • •Design evaluation frameworks, lead pilots and iterative testing, and drive rollout, documentation, training, and adoption while measuring outcomes and maintaining a prioritized opportunity portfolio.

Key Requirements

  • •2–4 years of relevant experience in analytics, product analytics, marketing strategy, business operations, consulting, product management, or related areas.
  • •Bachelor’s degree or higher in a quantitative, technical or business discipline (e.g., computer science, engineering, math, statistics, economics, finance).
  • •Strong SQL skills and experience working independently with large or complex datasets.
  • •Hands-on Python scripting/workflow automation and experience defining hypotheses, designing experiments, and turning results into recommendations.
  • •Experience building GenAI applications (AI agents or automated analytical workflows) including prompting, retrieval-augmented generation, APIs, model evaluation, and human-in-the-loop workflows.
Experience:2-4 yearsAnalyticsMarketingGenerative AI
Education:Bachelor's
Skills:Product thinkingOwnershipAttention to detailCommunicationStakeholder management
Languages:English
Tech Stack:SQLPythonAutomationGenerative AIPromptingRetrieval-augmented generationRAGAPIsModel evaluationHuman-in-the-loopCodexCursorClaude CodeGoogle AI Studio

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn