Coinbase

3 days ago

Senior Enterprise Marketing Manager, Base

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own enterprise and B2B go-to-market for Base’s financial markets, driving positioning, messaging, segmentation, and launch strategy for institutional use cases like trading, lending, and tokenization. Build a repeatable enterprise proof engine (case studies, sales enablement, solution briefs, video) and lead cross-functional launches with Product, BD, Comms, Legal, and Compliance. Use market intelligence and defined KPIs to optimize pipeline influence and adoption.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases.
•Build a repeatable enterprise proof engine with written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
•Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
•Drive competitive and market intelligence for enterprise crypto, incorporating the enterprise customer voice into the product roadmap.
•Define and report key metrics (pipeline influence, partner amplification, launch performance, adoption) and optimize against them while mentoring junior PMMs.

Pay and Benefits

Salary: USD 170,765 - 200,900 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
•Experience owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
•Fluency in how onchain trading, lending, and tokenization work, and ability to partner with Product and Engineering on roadmap decisions.
•Proven cross-functional leadership in 0-to-1 environments, stretching from strategy through hands-on execution.
•Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) and/or building/scaling a sales-enablement engine for a BD-led motion.

Experience:6+ yearsCryptoFinancial marketsB2BEnterprise

Skills:Cross-functional leadershipHands-on executionMentoringStrategic thinkingMetrics-driven optimization

Tech Stack:Generative AI

Company Brief

Coinbase

Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn

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Coinbase

3 days ago

Senior Enterprise Marketing Manager, Base

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases.
•Build a repeatable enterprise proof engine with written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
•Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
•Drive competitive and market intelligence for enterprise crypto, incorporating the enterprise customer voice into the product roadmap.
•Define and report key metrics (pipeline influence, partner amplification, launch performance, adoption) and optimize against them while mentoring junior PMMs.

Pay and Benefits

Salary: USD 170,765 - 200,900 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
•Experience owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
•Fluency in how onchain trading, lending, and tokenization work, and ability to partner with Product and Engineering on roadmap decisions.
•Proven cross-functional leadership in 0-to-1 environments, stretching from strategy through hands-on execution.
•Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) and/or building/scaling a sales-enablement engine for a BD-led motion.

Experience:6+ yearsCryptoFinancial marketsB2BEnterprise

Skills:Cross-functional leadershipHands-on executionMentoringStrategic thinkingMetrics-driven optimization

Tech Stack:Generative AI

Company Brief

Coinbase

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn