Senior Enterprise Product Marketing Manager, Base

Coinbase
United States
Workplace: RemoteFull timeUSD 170,765 - 200,900 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Cross-functional leadership","Hands-on execution","Mentoring","Strategic thinking","Metrics-driven optimization"]

Own enterprise and B2B go-to-market for Base’s financial markets, driving positioning, messaging, segmentation, and launch strategy for institutional use cases like trading, lending, and tokenization. Build a repeatable enterprise proof engine (case studies, sales enablement, solution briefs, video) and lead cross-functional launches with Product, BD, Comms, Legal, and Compliance. Use market intelligence and defined KPIs to optimize pipeline influence and adoption.

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FursaFursa
Coinbase
Coinbase
1 month ago

Senior Enterprise Product Marketing Manager, Base

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Last checked: 4 hours agoStatus: Live

Job Summary

Own enterprise and B2B go-to-market for Base’s financial markets, driving positioning, messaging, segmentation, and launch strategy for institutional use cases like trading, lending, and tokenization. Build a repeatable enterprise proof engine (case studies, sales enablement, solution briefs, video) and lead cross-functional launches with Product, BD, Comms, Legal, and Compliance. Use market intelligence and defined KPIs to optimize pipeline influence and adoption.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases.
  • •Build a repeatable enterprise proof engine with written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
  • •Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
  • •Drive competitive and market intelligence for enterprise crypto, incorporating the enterprise customer voice into the product roadmap.
  • •Define and report key metrics (pipeline influence, partner amplification, launch performance, adoption) and optimize against them while mentoring junior PMMs.

Pay and Benefits

Salary: USD 170,765 - 200,900 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
  • •Experience owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
  • •Fluency in how onchain trading, lending, and tokenization work, and ability to partner with Product and Engineering on roadmap decisions.
  • •Proven cross-functional leadership in 0-to-1 environments, stretching from strategy through hands-on execution.
  • •Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) and/or building/scaling a sales-enablement engine for a BD-led motion.
Experience:6+ yearsCryptoFinancial marketsB2BEnterprise
Skills:Cross-functional leadershipHands-on executionMentoringStrategic thinkingMetrics-driven optimization
Tech Stack:Generative AI

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn