Marketing Analytics & Attribution Manager – FX & CFDs

ThinkMarkets
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical","Problem-solving","Communication","Collaboration","Data analysis"]

Oversee the implementation and optimization of marketing technology solutions, focusing on revenue attribution and performance measurement across marketing channels. Collect and analyze data to evaluate campaigns and customer behavior, build attribution models, and ensure accurate tracking of journeys, conversions, and revenue. Create dashboards and reporting for KPIs, ROI, and conversion rates, while partnering with marketing, sales, IT, and finance teams to improve tracking and reconcile outcomes.

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ThinkMarkets
ThinkMarkets
1 month ago

Marketing Analytics & Attribution Manager – FX & CFDs

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Oversee the implementation and optimization of marketing technology solutions, focusing on revenue attribution and performance measurement across marketing channels. Collect and analyze data to evaluate campaigns and customer behavior, build attribution models, and ensure accurate tracking of journeys, conversions, and revenue. Create dashboards and reporting for KPIs, ROI, and conversion rates, while partnering with marketing, sales, IT, and finance teams to improve tracking and reconcile outcomes.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Collect and analyze marketing data across channels to assess campaign performance and customer behavior.
  • •Develop and maintain revenue attribution models across marketing touchpoints, ensuring accurate tracking of user journeys, conversions, and revenue.
  • •Build and maintain dashboards and prepare recurring reports covering KPIs, conversion rates, ROI, and revenue contributions.
  • •Develop and manage data layers for analytics tools (e.g., Google Tag Manager) to keep data accurate and consistent.
  • •Collaborate cross-functionally with marketing, sales, IT, and finance teams to optimize tracking and reconcile marketing expenses and revenue contributions.

Key Requirements

  • •Bachelor's degree in marketing, Data Science, Computer Science, or a related field.
  • •5 years of experience in data analysis, marketing technology, or revenue attribution.
  • •Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.
  • •Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.
  • •Strong analytical, problem-solving, and communication skills to deliver actionable insights to senior management.
Experience:Marketing technologyRevenue attributionMarketing analytics
Education:Bachelor's
Skills:AnalyticalProblem-solvingCommunicationCollaborationData analysis
Languages:English
Tech Stack:Google AnalyticsMixpanelGoogle Tag ManagerCRMEmail

Company Brief

ThinkMarkets
Online brokerage offering forex and CFD trading across currencies, indices, commodities, shares and cryptocurrencies. Provides MetaTrader platforms, proprietary trading tools, educational resources and multi-jurisdictional regulated services for retail and institutional clients.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Melbourne, Australia
Founded: 2010
WebsiteLinkedIn