Product Manager, Electronics, PTAP

Avery Dennison
Suzhou, Shanghai
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Cross-functional communication","Customer interaction","Written communication","Spoken communication"]

Drive business strategy and product roadmaps for Avery Dennison’s Electronics portfolio across APAC, bridging customer needs with internal R&D, ATS, production, quality, and commercial teams. Analyze market trends, value chains, competitor landscapes, and customer segments to define value propositions. Own P&L for the electronics product family, including portfolio management, pricing strategy, and product commercialization, while coordinating cross-functional work to improve growth, profitability, and customer experience.

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Avery Dennison
Avery Dennison
2 months ago

Product Manager, Electronics, PTAP

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Job Summary

Drive business strategy and product roadmaps for Avery Dennison’s Electronics portfolio across APAC, bridging customer needs with internal R&D, ATS, production, quality, and commercial teams. Analyze market trends, value chains, competitor landscapes, and customer segments to define value propositions. Own P&L for the electronics product family, including portfolio management, pricing strategy, and product commercialization, while coordinating cross-functional work to improve growth, profitability, and customer experience.
Location: Suzhou, Shanghai
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Serve as the bridge between customers (brand owners, module makers, component makers, converters & distributors) and internal teams (R&D, ATS, production, quality, commercial, marcom) to speed new market scoping, customer clarification, and product launch.
  • •Develop and execute overall electronics business strategy in APAC, covering areas such as consumer electronics, auto electronics, display, semiconductor and data center, and electronics components.
  • •Investigate and summarize market dynamics and trends, value chain and competitor landscape, and customer segmentation to define product solution value proposition.
  • •Connect business and product line strategy to develop new product roadmaps that drive meaningful business growth.
  • •Own P&L for the electronics product family, including portfolio management, pricing strategy, and product commercialization, and collaborate cross-functionally to drive growth and profitability.

Key Requirements

  • •Master with 5+ years’ experience or Bachelor with 7+ years’ experience related to electronics and product marketing.
  • •Deep understanding of electronics and electrical industry; experience with material solutions or PSA & adhesive applications is a plus.
  • •Familiarity with electronics value chain, process flow, and customer qualification process.
  • •Strong cross-functional and regional communication skills with customer interaction experience.
  • •Good written and spoken English.
Experience:5+ yearsElectronicsProduct marketing
Skills:Cross-functional communicationCustomer interactionWritten communicationSpoken communication
Languages:English

Company Brief

Avery Dennison
Produces pressure-sensitive materials, labels, tags, packaging solutions, and RFID inlays and software for retail, logistics, and industrial customers. The company serves global brands with products that help identify, track, and enhance merchandise and supply chains.
Industry: Printing & Packaging
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Glendale, United States
Founded: 1935
WebsiteLinkedIn