Manager, Marketing Planning & Strategy

G2
Barcelona
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Storytelling","Problem-solving"]

Lead end-to-end strategic planning and budgeting for marketing investments across channels, countries, and brands. Drive ROAS-focused spend allocation, deliver executive performance readouts, and collaborate with Analytics, Data Science, Finance, and Marketing to forecast, optimize, and report on marketing performance at scale.

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FursaFursa
G2
G2
5 months ago

Manager, Marketing Planning & Strategy

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead end-to-end strategic planning and budgeting for marketing investments across channels, countries, and brands. Drive ROAS-focused spend allocation, deliver executive performance readouts, and collaborate with Analytics, Data Science, Finance, and Marketing to forecast, optimize, and report on marketing performance at scale.
Location: Barcelona
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and own the end-to-end strategic planning and budgeting processes for marketing investments, partnering with leadership and stakeholders to align with business goals.

Key Requirements

  • •5+ years of relevant experience with a strong understanding of major performance marketing channels, analytics, and finance.
Experience:5+ yearsMarketingAdvertisingDigital marketing
Skills:CommunicationLeadershipStorytellingProblem-solving
Tech Stack:SQLPythonExcelBI toolsAdvertising platforms

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor