Senior Marketing Reporting and Analytics Specialist

Allianz
London
Workplace: HybridFull timeGBP 47,000+ annuallyFunction: Marketing & GrowthSkills: ["Analytical skills","Problem-solving","Numerical skills","Stakeholder management","Communication"]

Join the Marketing team to own and continuously improve marketing reporting, dashboards, and analytics solutions. You’ll act as the subject-matter expert for Adobe Analytics and digital performance measurement, build Power BI reporting using DAX and data modeling, and use advanced SQL in Databricks to analyze large datasets. Translate insights on campaign performance, attribution, and ROI into clear recommendations, while collaborating with data, IT, and finance partners to support evidence-based decisions and continuous optimization.

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FursaFursa
Allianz
Allianz
2 days ago

Senior Marketing Reporting and Analytics Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Join the Marketing team to own and continuously improve marketing reporting, dashboards, and analytics solutions. You’ll act as the subject-matter expert for Adobe Analytics and digital performance measurement, build Power BI reporting using DAX and data modeling, and use advanced SQL in Databricks to analyze large datasets. Translate insights on campaign performance, attribution, and ROI into clear recommendations, while collaborating with data, IT, and finance partners to support evidence-based decisions and continuous optimization.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and continuously improve marketing reporting and dashboard solutions using Power BI and Adobe.
  • •Build and maintain reporting assets with consistent KPI definitions, calculations, and visual standards.
  • •Create reusable data models and reporting structures to improve efficiency and accuracy.
  • •Conduct deep-dive analyses across campaign performance, customer behavior, attribution, and ROI to identify trends and performance drivers.
  • •Lead stakeholder discussions to gather reporting requirements and deliver data-driven insights and recommendations, supporting experimentation and continuous optimization.

Pay and Benefits

Salary: GBP 47,000 annually
Perks:Hybrid WorkingAnnual BonusPension Scheme

Key Requirements

  • •Own the design, development, and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe.
  • •Act as the marketing subject matter expert for Adobe Analytics, delivering digital and customer insights.
  • •Use advanced SQL in Databricks to extract, transform, and analyze large datasets from multiple sources.
  • •Develop and refine measurement frameworks, attribution methodologies, and KPI definitions/calculations with strong data quality and governance.
  • •Demonstrate strong hands-on experience with Adobe Analytics suite, SQL, dashboard development (Power BI/DAX), and marketing performance measurement, attribution, and customer journey analytics.
Experience:Marketing analyticsDigital analyticsBusiness intelligenceAttributionCustomer journey analytics
Skills:Analytical skillsProblem-solvingNumerical skillsStakeholder managementCommunication
Tech Stack:Power BIAdobeAdobe AnalyticsAdobe LaunchAdobe EdgeAEPDAXDatabricksSQLExcelPythonRAzureAWSGCPSnowflakeBigQueryGoogle AnalyticsTealiumGTM

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn