Associate Online Marketing Manager - HOKA

Hoka
Shanghai
Full timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Brand consistency","Analytics mindset","Project coordination","Trend monitoring"]

Own premium eCommerce strategy execution across HOKA’s digital touchpoints, including Tmall, JD.com, Douyin, and WeChat Mini Programs. Drive brand-consistent omnichannel content across ad creatives, PDP/category/homepage assets, and short-video formats, improving click-through, conversion, ROI, and traffic quality. Partner cross-functionally with E-commerce Ops, Brand Marketing, and CRM teams, and manage core channel agencies to deliver content and layouts on time.

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Hoka
Hoka
1 month ago

Associate Online Marketing Manager - HOKA

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Last checked: 27 days agoStatus: Live

Job Summary

Own premium eCommerce strategy execution across HOKA’s digital touchpoints, including Tmall, JD.com, Douyin, and WeChat Mini Programs. Drive brand-consistent omnichannel content across ad creatives, PDP/category/homepage assets, and short-video formats, improving click-through, conversion, ROI, and traffic quality. Partner cross-functionally with E-commerce Ops, Brand Marketing, and CRM teams, and manage core channel agencies to deliver content and layouts on time.
Location: Shanghai
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end premium eCommerce strategy and execution across Tmall, JD.com, Douyin, WeChat Mini Programs, and other key platforms.
  • •Develop and oversee consumer-facing content strategy and production, including performance marketing creatives, on-site content (home/category/PDP/banners/landing pages), product visuals, and video content (including Douyin).
  • •Improve platform content performance by analyzing analytics and iterating to increase click rate, conversion rate, ROI, and traffic quality.
  • •Coordinate cross-functionally with E-commerce Operations and Brand Marketing/CRM teams to align content with inventory, promotions, and locally resonant campaign execution.
  • •Manage agency partners (e.g., core channel agency Baozun team and Douyin agency) and support routine eCommerce preseason planning and campaign reviews.

Key Requirements

  • •Develop platform-specific content plans for Tmall, JD.com, Douyin, and WeChat Mini Programs aligned to seasonal campaigns and product launches.
  • •Oversee creation of consumer-facing assets across digital ads, homepage/category/PDP/banners/landing pages, and product visuals (images/infographics).
  • •Analyze platform analytics (e.g., Tmall databank, Douyin Creator Center) to improve click rate, conversion rate, ROI, and content strategy.
  • •Collaborate with E-commerce Operations to synchronize content with inventory, promotions, and sales goals, and with Brand Marketing/CRM teams to localize campaigns and upgrade WeChat Mini Program omnichannel execution.
  • •Manage channel agencies to deliver qualified content and layouts on time, including Douyin short video deliverables.
Experience:E-commerceOmnichannel
Skills:Cross-functional collaborationBrand consistencyAnalytics mindsetProject coordinationTrend monitoring
Tech Stack:TmallJD.comDouyinWeChat Mini ProgramsWeChatREDAlipayTmall databankDouyin Creator CenterCPMCPCVR try-onsMini-dramasShort videoUGC

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website