Hoka

2 days ago

Associate Online Marketing Manager - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own premium eCommerce strategy execution across HOKA’s digital touchpoints, including Tmall, JD.com, Douyin, and WeChat Mini Programs. Drive brand-consistent omnichannel content across ad creatives, PDP/category/homepage assets, and short-video formats, improving click-through, conversion, ROI, and traffic quality. Partner cross-functionally with E-commerce Ops, Brand Marketing, and CRM teams, and manage core channel agencies to deliver content and layouts on time.

Location: Shanghai

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead end-to-end premium eCommerce strategy and execution across Tmall, JD.com, Douyin, WeChat Mini Programs, and other key platforms.
•Develop and oversee consumer-facing content strategy and production, including performance marketing creatives, on-site content (home/category/PDP/banners/landing pages), product visuals, and video content (including Douyin).
•Improve platform content performance by analyzing analytics and iterating to increase click rate, conversion rate, ROI, and traffic quality.
•Coordinate cross-functionally with E-commerce Operations and Brand Marketing/CRM teams to align content with inventory, promotions, and locally resonant campaign execution.
•Manage agency partners (e.g., core channel agency Baozun team and Douyin agency) and support routine eCommerce preseason planning and campaign reviews.

Key Requirements

•Develop platform-specific content plans for Tmall, JD.com, Douyin, and WeChat Mini Programs aligned to seasonal campaigns and product launches.
•Oversee creation of consumer-facing assets across digital ads, homepage/category/PDP/banners/landing pages, and product visuals (images/infographics).
•Analyze platform analytics (e.g., Tmall databank, Douyin Creator Center) to improve click rate, conversion rate, ROI, and content strategy.
•Collaborate with E-commerce Operations to synchronize content with inventory, promotions, and sales goals, and with Brand Marketing/CRM teams to localize campaigns and upgrade WeChat Mini Program omnichannel execution.
•Manage channel agencies to deliver qualified content and layouts on time, including Douyin short video deliverables.

Experience:E-commerceOmnichannel

Skills:Cross-functional collaborationBrand consistencyAnalytics mindsetProject coordinationTrend monitoring

Tech Stack:TmallJD.comDouyinWeChat Mini ProgramsWeChatREDAlipayTmall databankDouyin Creator CenterCPMCPCVR try-onsMini-dramasShort videoUGC

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

2 days ago

Associate Online Marketing Manager - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Shanghai

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead end-to-end premium eCommerce strategy and execution across Tmall, JD.com, Douyin, WeChat Mini Programs, and other key platforms.
•Develop and oversee consumer-facing content strategy and production, including performance marketing creatives, on-site content (home/category/PDP/banners/landing pages), product visuals, and video content (including Douyin).
•Improve platform content performance by analyzing analytics and iterating to increase click rate, conversion rate, ROI, and traffic quality.
•Coordinate cross-functionally with E-commerce Operations and Brand Marketing/CRM teams to align content with inventory, promotions, and locally resonant campaign execution.
•Manage agency partners (e.g., core channel agency Baozun team and Douyin agency) and support routine eCommerce preseason planning and campaign reviews.

Key Requirements

•Develop platform-specific content plans for Tmall, JD.com, Douyin, and WeChat Mini Programs aligned to seasonal campaigns and product launches.
•Oversee creation of consumer-facing assets across digital ads, homepage/category/PDP/banners/landing pages, and product visuals (images/infographics).
•Analyze platform analytics (e.g., Tmall databank, Douyin Creator Center) to improve click rate, conversion rate, ROI, and content strategy.
•Collaborate with E-commerce Operations to synchronize content with inventory, promotions, and sales goals, and with Brand Marketing/CRM teams to localize campaigns and upgrade WeChat Mini Program omnichannel execution.
•Manage channel agencies to deliver qualified content and layouts on time, including Douyin short video deliverables.

Experience:E-commerceOmnichannel

Skills:Cross-functional collaborationBrand consistencyAnalytics mindsetProject coordinationTrend monitoring

Tech Stack:TmallJD.comDouyinWeChat Mini ProgramsWeChatREDAlipayTmall databankDouyin Creator CenterCPMCPCVR try-onsMini-dramasShort videoUGC

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website