Social Strategy & Planning Manager (UAE National )

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Communication","Analytical thinking","Creative problem-solving"]

Lead integrated paid digital performance marketing across paid social, display, programmatic, and affiliate channels to drive revenue growth, cost efficiency, and long-term customer value. Own strategy, planning, execution, and budgeting, while mentoring channel leads and translating data into actionable insights for senior leadership. Partner with analytics, brand, CRM, and e-commerce teams to optimize attribution, reporting, messaging, and customer journeys, including experimentation and vendor/agency management.

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Etihad Aviation Group
Etihad Aviation Group
1 day ago

Social Strategy & Planning Manager (UAE National )

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Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 3 weeks ago

Job Summary

Lead integrated paid digital performance marketing across paid social, display, programmatic, and affiliate channels to drive revenue growth, cost efficiency, and long-term customer value. Own strategy, planning, execution, and budgeting, while mentoring channel leads and translating data into actionable insights for senior leadership. Partner with analytics, brand, CRM, and e-commerce teams to optimize attribution, reporting, messaging, and customer journeys, including experimentation and vendor/agency management.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead the strategy, planning, and execution of always-on paid digital channels to drive revenue growth and cost efficiency.
  • •Manage and mentor channel leads and specialists, building a high-performance, data-driven culture.
  • •Set annual and quarterly performance marketing targets aligned with commercial goals and global campaign plans.
  • •Oversee multi-million-dollar digital budgets and optimize allocation and pacing to maximize ROI.
  • •Develop forecasting, attribution, and reporting models; partner across brand, Marketing, CRM, and e-commerce to ensure consistent messaging and customer journeys.

Key Requirements

  • •7+ years of digital or performance marketing experience, including 3+ years in a managerial or leadership role.
  • •Proven experience managing multi-channel campaigns and large digital media budgets (USD 20M+ annually).
  • •Commercial understanding of Paid Social, Programmatic, PPC, SEO, and Affiliate ecosystems, with hands-on experience in at least two channels.
  • •Strong command of analytics and data tools including Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and LookerStudio/Power BI.
  • •Bachelor’s degree in marketing, Business, or a related field (master’s degree an advantage).
Experience:7+ years
Education:Bachelor's in Marketing, Business, or related field
Skills:LeadershipCollaborationCommunicationAnalytical thinkingCreative problem-solving
Languages:English (UK)
Tech Stack:Adobe AnalyticsGA4SA360Meta Ads ManagerDV360BigQueryLookerStudioPower BIA/B testing

Eligibility

Nationality:UAE National

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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