Senior Director - Head of Marketing NALP

Lead marketing strategy, planning, and implementation for the North Africa, Levant & Pakistan (NALP) market, aligning marketing priorities with business goals. Partner across internal stakeholders and external partners to grow revenue generation, brand preference, sponsorships, and social/client advisory across physical and card-not-present channels. Manage country-level marketing investments, agency relationships, research and competitive analysis, budgets, and KPI measurement to drive Visa’s client value creation and Value-in-Kind services.