Director, Product Marketing (GTM Field Service)

Salesforce
Chicago
Workplace: OnsiteFull timeUSD 164,000 - 261,500 annuallyFunction: Field Service, Maintenance & Skilled TradesExperience: 8+ yearsSkills: ["Communication","Storytelling","Stakeholder management","Strategic thinking","Data-driven decision-making"]

Own end-to-end go-to-market strategy for Field Service, serving as the sales voice and translating business needs across marketing, sales enablement, product, and field teams. Lead competitive strategy, enablement, and quarterly/annual GTM planning, and develop scalable sales plays, training, and partner programs. Drive launch execution and create customer-facing content (webinars, blogs, events) while measuring results and optimizing based on data.

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FursaFursa
Salesforce
Salesforce
1 day ago

Director, Product Marketing (GTM Field Service)

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Last checked: 12 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for Field Service, serving as the sales voice and translating business needs across marketing, sales enablement, product, and field teams. Lead competitive strategy, enablement, and quarterly/annual GTM planning, and develop scalable sales plays, training, and partner programs. Drive launch execution and create customer-facing content (webinars, blogs, events) while measuring results and optimizing based on data.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Field Service, Maintenance & Skilled Trades
Seniority: Director level

Key Responsibilities

  • •Be the Field Service go-to-market expert, aligning with global distribution leadership to drive sales programs and pipeline generation.
  • •Own competitive strategy and enablement for Field Service, including market/competitor intelligence and positioning to win deals.
  • •Lead cross-functional annual and quarterly GTM planning, aligning product, sales, and regional/industry teams on priorities, timing, and narrative.
  • •Create product enablement strategy, including sales plays and training materials that make offerings easy to sell.
  • •Drive launch strategy and execution and create sales/marketing content (webinars, blogs, events, customer stories), tracking and reporting results.

Pay and Benefits

Salary: USD 164,000 - 261,500 annually
Perks:MedicalDentalVision401kPaid ParentalLife InsuranceDisability Insurance

Key Requirements

  • •8+ years of experience in product marketing, sales, or go-to-market roles, including experience leading and inspiring a team of marketers.
  • •Strong communication and storytelling skills, able to present confidently to executive leaders, cross-functional partners, and customers.
  • •Ability to self-start and navigate a complex, fast-moving multi-geography organization to build stakeholder buy-in.
  • •Strategic thinker with comfort with numbers, using data and analytics to define measurable metrics and recommendations.
  • •Proven track record partnering with sales, marketing, and enablement teams to build pipeline and grow customer relationships against shared targets.
Experience:8+ yearsProduct marketingGo-to-marketSaaSB2B
Skills:CommunicationStorytellingStakeholder managementStrategic thinkingData-driven decision-making
Tech Stack:SalesforceGoogle Slides

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor