Growth Marketing & Automation Specialist

Appdirect
Toronto
Workplace: OnsiteFull timeCAD 62,720 - 78,400 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical skills","Data-driven decision-making","Written communication","Verbal communication","Organizational skills"]

Design and execute multi-channel growth campaigns (outbound, lifecycle, and ABM) to generate qualified pipeline for MM and ENT accounts. Build and optimize automated outbound workflows that use buying signals to trigger timely, personalized outreach. Research target accounts, align with Marketing and Sales on ABM and revenue goals, run structured tests across messaging and audiences, and monitor/report performance to improve results.

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Appdirect
Appdirect
11 hours ago

Growth Marketing & Automation Specialist

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Job Summary

Design and execute multi-channel growth campaigns (outbound, lifecycle, and ABM) to generate qualified pipeline for MM and ENT accounts. Build and optimize automated outbound workflows that use buying signals to trigger timely, personalized outreach. Research target accounts, align with Marketing and Sales on ABM and revenue goals, run structured tests across messaging and audiences, and monitor/report performance to improve results.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, build, and execute multi-channel growth campaigns (outbound, lifecycle, ABM) to generate qualified pipeline for MM and ENT accounts
  • •Develop and optimize automated growth workflows using tools including Unify, Clay, Claude, Zapier, HubSpot, and Salesforce
  • •Build and manage signal-triggered outbound sequences that convert real-time buying signals (e.g., website visits) into timely outreach
  • •Research and prioritize high-potential target accounts and contacts to focus outreach efforts
  • •Collaborate with Marketing and Sales to align outbound campaigns with ABM programs and revenue goals, including monitoring and reporting performance

Pay and Benefits

Salary: CAD 62,720 - 78,400 annually

Key Requirements

  • •3+ years of experience in growth marketing, demand generation, or a similar role, preferably in B2B SaaS
  • •Demonstrated success designing, building, and executing multi-channel growth campaigns that impact measurable pipeline
  • •Technical proficiency with marketing automation and AI-enabled tools (e.g., Unify, Clay, Zapier, HubSpot, Salesforce) and the ability to learn new platforms
  • •Strong analytical skills and a data-driven approach to decision-making
  • •Excellent written and verbal communication skills to craft clear, compelling, personalized messaging
Experience:3+ yearsB2B SaaS
Skills:Analytical skillsData-driven decision-makingWritten communicationVerbal communicationOrganizational skills
Tech Stack:UnifyClayClaudeZapierHubSpotSalesforceCRMAI

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn