Marketing Operations Specialist

Paddle
Toronto
Workplace: RemoteFull timeCAD 83,000 - 103,000 annuallyFunction: Marketing & GrowthSkills: ["Documentation","Systems-thinking","Collaboration","Proactive problem-solving","Process improvement"]

Own day-to-day marketing operations for Paddle by running recurring workflows, maintaining process documentation and playbooks, and ensuring campaign execution is consistent. Build reusable templates and scalable intake workflows so marketing teams can self-serve. Manage and maintain MarTech tooling hygiene across HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, troubleshooting issues and supporting audits, onboarding, and automation improvements.

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FursaFursa
Paddle
Paddle
4 days ago

Marketing Operations Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own day-to-day marketing operations for Paddle by running recurring workflows, maintaining process documentation and playbooks, and ensuring campaign execution is consistent. Build reusable templates and scalable intake workflows so marketing teams can self-serve. Manage and maintain MarTech tooling hygiene across HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, troubleshooting issues and supporting audits, onboarding, and automation improvements.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Run recurring marketing operations workflows including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene.
  • •Maintain and improve MarOps process documentation, checklists, and operational playbooks so they stay current and usable.
  • •Track operational issues, blockers, and follow-ups to ensure they’re visible, owned, and resolved promptly.
  • •Build and own reusable campaign templates, briefing documents, setup checklists, and request forms that teams can self-serve.
  • •Manage day-to-day MarTech tooling hygiene and administration (naming conventions, field consistency, integrations, access), troubleshoot issues, and support audits and onboarding.

Pay and Benefits

Salary: CAD 83,000 - 103,000 annually
Perks:Paid LeaveLearning Budget

Key Requirements

  • •5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS environment.
  • •Hands-on experience administering and optimising marketing tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms.
  • •Ability to design and implement operational workflows, checklists, and process guides that improve consistency and reduce friction at scale.
  • •A rigorous, systems-thinking approach to tooling hygiene (naming conventions, field consistency, and platform cleanliness).
  • •Practical experience with automation and AI tools; examples include using Dust or Zapier to eliminate manual work.
Experience:B2B SaaS
Skills:DocumentationSystems-thinkingCollaborationProactive problem-solvingProcess improvement
Tech Stack:HubSpotSalesforceAsanaDreamdataNotionDustGoogle WorkspaceZapierUTM

Company Brief

Paddle
Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: London, United Kingdom
Founded: 2012
Glassdoor
Glassdoor: 3.3
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