Ciena

3 months ago

Director, Field and Channel Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead global field and channel marketing for Blue Planet to drive pipeline growth and revenue through ABM, integrated campaigns, events, and partner programs. Collaborate with sales, product, and corporate marketing to deliver regionally tailored OSS software marketing for communications service providers, while managing a small field and channel marketing team and optimizing ROI.

Location: Baltimore, Ottawa

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute a global field & channel marketing strategy aligned to regional sales priorities and revenue targets
•Partner with sales leadership to identify opportunities, build ABM programs, and accelerate pipeline progression
•Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
•Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
•Generate and track marketing leads – from creation to closure – with dashboards and visibility to sales

Pay and Benefits

Perks:Health InsuranceDentalVision401kEsppPaid LeaveFlexible Hours

Key Requirements

•10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
•3+ years of experience leading and developing marketing teams
•Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
•Strong experience aligning with sales organizations and executing account-based marketing strategies
•Data-driven mindset with hands-on experience using Salesforce and Marketo

Experience:10+ yearsTelecommunicationsNetworkingArtificial intelligence softwareB2B marketing

Education:Bachelor's in Marketing, Business, or technical field

Skills:CommunicationLeadershipPresentationCollaborationStrategic thinking

Tech Stack:SalesforceMarketoCRMMarketing automation

Company Brief

Ciena

Provides networking systems, software, and services that enable service providers, cloud operators, and enterprises to deliver high-capacity connectivity and adaptive network solutions worldwide.

Industry: Networking Equipment

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hanover, United States

Founded: 1992

Glassdoor: 3.8

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Ciena

3 months ago

Director, Field and Channel Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Baltimore, Ottawa

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and execute a global field & channel marketing strategy aligned to regional sales priorities and revenue targets
•Partner with sales leadership to identify opportunities, build ABM programs, and accelerate pipeline progression
•Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
•Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
•Generate and track marketing leads – from creation to closure – with dashboards and visibility to sales

Pay and Benefits

Perks:Health InsuranceDentalVision401kEsppPaid LeaveFlexible Hours

Key Requirements

•10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
•3+ years of experience leading and developing marketing teams
•Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
•Strong experience aligning with sales organizations and executing account-based marketing strategies
•Data-driven mindset with hands-on experience using Salesforce and Marketo

Experience:10+ yearsTelecommunicationsNetworkingArtificial intelligence softwareB2B marketing

Education:Bachelor's in Marketing, Business, or technical field

Skills:CommunicationLeadershipPresentationCollaborationStrategic thinking

Tech Stack:SalesforceMarketoCRMMarketing automation

Company Brief

Ciena

Provides networking systems, software, and services that enable service providers, cloud operators, and enterprises to deliver high-capacity connectivity and adaptive network solutions worldwide.

Industry: Networking Equipment

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hanover, United States

Founded: 1992

Glassdoor: 3.8

Website LinkedIn