Associate Director - Residential Marketing (SA)

Red Sea Global
Saudi Arabia
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Stakeholder management","Coaching","Strategic planning","Analytical thinking"]

Lead the residential marketing and communications strategy for Red Sea Global’s luxury real estate portfolio. Own integrated campaigns across digital, social, PR, events, partnerships, CRM, email, content, and experiential channels to drive awareness, engagement, and qualified leads. Develop asset launch plans and customer journey strategies for luxury buyers, investors, and international markets, while governing performance using analytics and optimizing ROI through innovation, agency leadership, and team development.

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Red Sea Global
Red Sea Global
1 month ago

Associate Director - Residential Marketing (SA)

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Job Summary

Lead the residential marketing and communications strategy for Red Sea Global’s luxury real estate portfolio. Own integrated campaigns across digital, social, PR, events, partnerships, CRM, email, content, and experiential channels to drive awareness, engagement, and qualified leads. Develop asset launch plans and customer journey strategies for luxury buyers, investors, and international markets, while governing performance using analytics and optimizing ROI through innovation, agency leadership, and team development.
Location: Saudi Arabia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and lead marketing and communications strategy for Red Sea Global’s residential developments aligned to corporate objectives, commercial priorities, and brand positioning.
  • •Drive integrated marketing campaigns across traditional and digital channels, including PR, events, partnerships, website, CRM, email marketing, content, print, film, and experiential.
  • •Develop annual marketing strategies, go-to-market plans, and asset launch campaigns to maximize awareness, engagement, and qualified lead generation.
  • •Translate customer segmentation and buyer journeys into tailored engagement plans for luxury residential buyers, investors, and international target markets.
  • •Oversee end-to-end campaign governance and performance optimization using analytics, market intelligence, and reporting; manage agencies and budgets while leading and developing the marketing team.

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business Administration, or related field; MBA or related preferred.
  • •Minimum 10 years of progressive marketing experience in real estate development, luxury hospitality, destination development, or mixed-use development.
  • •3–4 years in a managerial or leadership role leading marketing teams and cross-functional stakeholders.
  • •Proven ability to develop and execute integrated marketing and communications strategies for large-scale, high-value developments or luxury brands.
  • •Strong CRM, digital/performance marketing, marketing automation, content strategy, analytics, and budget/agency management experience.
Experience:10+ yearsReal estate developerLuxury hospitalityDestination developmentMixed-use developmentLuxury real estateDestination marketingHospitalityMarketing automationAI-enabled marketing
Skills:LeadershipStakeholder managementCoachingStrategic planningAnalytical thinking
Tech Stack:CRMEmail marketingContent marketingMarketing automationDigital marketingPaid mediaSocial mediaData analyticsAI-enabled marketing

Company Brief

Red Sea Global
Red Sea Global (RSG) is a Saudi Arabian developer of large-scale regenerative tourism destinations, including The Red Sea and Amaala, focused on luxury sustainable resort development and infrastructure as part of Saudi Vision 2030.
Industry: Real Estate Development
Company Size: Enterprise (1,001+ employees)
Growth: Government & Public Sector
Headquarters: Riyadh, Saudi Arabia
Founded: 2017
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