Lead Copywriter, Global Creative Studio (m/f/x)

HelloFresh
Berlin, Warsaw
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 8+ yearsEducation: mastersSkills: ["Strategic thinking","Collaboration","Quality-focused proofreading","Ability to work across multiple projects","Data-driven iteration"]

Create high-impact, on-brand copy across the full marketing funnel for eight HelloFresh Group brands and sixteen markets. You’ll write and optimize mid-funnel paid social creative, CRM journeys, and channel messaging across TV, OOH, display, YouTube, and more. Collaborate with local market teams, designers, and performance marketers, and use AI tools (Claude and Gemini) to build and scale creative workflows, localization pipelines, and proofreading to zero-error standards.

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HelloFresh
HelloFresh
3 days ago

Lead Copywriter, Global Creative Studio (m/f/x)

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Last checked: 15 hours agoStatus: Live

Job Summary

Create high-impact, on-brand copy across the full marketing funnel for eight HelloFresh Group brands and sixteen markets. You’ll write and optimize mid-funnel paid social creative, CRM journeys, and channel messaging across TV, OOH, display, YouTube, and more. Collaborate with local market teams, designers, and performance marketers, and use AI tools (Claude and Gemini) to build and scale creative workflows, localization pipelines, and proofreading to zero-error standards.
Location: Berlin, Warsaw
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Write sharp, on-brand copy across the full funnel and major channels with emphasis on mid-funnel paid social creative
  • •Consult with local market copywriting teams across sixteen markets to provide guidance, feedback, and creative direction
  • •Use AI tools (especially Claude and Gemini) for ideation, iteration, and prompt frameworks/localization pipelines
  • •Advise channel owners and stakeholders on copy strategy, messaging hierarchy, and improving creative across touchpoints
  • •Proofread copy to zero typos and manage content flows via Google Suite, Airtable, and Jira

Key Requirements

  • •Full-time copywriter based in, or willing to relocate to, Berlin or Warsaw
  • •8+ years of copywriting or communications experience, ideally across agency and in-house settings
  • •BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field
  • •Proven track record of high-impact English-language copy across major digital channels, especially paid social, display, CRM, email, and YouTube
  • •Experience using LLMs/AI in a creative workflow to generate, refine, and localize copy effectively
Experience:8+ years
Education:Master's in Communications, Marketing, Creative Writing, or a related fieldtop-tier university
Skills:Strategic thinkingCollaborationQuality-focused proofreadingAbility to work across multiple projectsData-driven iteration
Languages:EnglishGermanFrenchSwedishNorwegianDanishDutch
Tech Stack:ClaudeGeminiLLMsGoogle SuiteAirtableJira

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn