Content Strategist (Remote Canada)

Directive
Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: RemoteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Communication","Relationship building","Analytical thinking","Organizational skills","Project management","Time management"]

Own day-to-day strategy delivery for enterprise clients across SEO and content marketing. Build and optimize custom client strategies using performance data (e.g., GA, CRM, SEMrush, Ahrefs), set and track NSM goals, and create creative briefs using competitor and audience insights. Coordinate execution with writers, designers, specialists, and project teams using Asana, deliver bi-weekly, monthly, quarterly reporting, and maintain strong client relationships.

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Directive
Directive
5 days ago

Content Strategist (Remote Canada)

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Last checked: 20 hours agoStatus: Live

Job Summary

Own day-to-day strategy delivery for enterprise clients across SEO and content marketing. Build and optimize custom client strategies using performance data (e.g., GA, CRM, SEMrush, Ahrefs), set and track NSM goals, and create creative briefs using competitor and audience insights. Coordinate execution with writers, designers, specialists, and project teams using Asana, deliver bi-weekly, monthly, quarterly reporting, and maintain strong client relationships.
Location: Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Create and continually optimize custom client strategies using client goals, current campaigns, historical performance, and Directive best practices.
  • •Develop creative briefs and compelling content campaign plans grounded in competitor and audience insights.
  • •Set goals for the engagement period using available data sources and align approvals with the Associate Director.
  • •Manage strategy execution by coordinating tasks with team members and clients, using Asana and partnering with Project Managers where applicable.
  • •Serve as the main client interface by proactively communicating progress, roadblocks, and growth opportunities, and delivering bi-weekly, monthly, quarterly, and business review reporting.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid LeavePaid ParentalGym Membership

Key Requirements

  • •Proven success implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
  • •Strong analytical skills using tools like Google Analytics to analyze website traffic and SEO metrics.
  • •Agency experience, with B2B tech and/or SaaS experience.
  • •Familiarity with industry tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog/crawling tools.
  • •Excellent communication and client-facing relationship ownership with strong organizational and project/time management skills.
Experience:B2BSaaSDigital marketingSEO
Skills:CommunicationRelationship buildingAnalytical thinkingOrganizational skillsProject managementTime management
Tech Stack:Google AnalyticsCRMSEMrushAhrefsGoogle Search ConsoleScreaming FrogAsanaSlackZoomHeadless Frog

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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