Agoda

1 day ago

ABM & Lead Gen Specialist (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own ABM strategy for strategic accounts and run a capped, automation-led 1:many lead gen motion to open accounts and book BD meetings. Research targets, map buying committees, design account plays, and create/adapt bespoke assets. Partner closely with BD/Sales, execute and optimize marketing automation campaigns, and define/own the measurement layer. Influence pipeline, deal velocity, and multi-product expansion.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Research and target strategic accounts, forming a point of view on product leads and how relationships expand.
•Run a capped, automation-led 1:many lead generation motion, using templated segment-level campaigns to open accounts and book BD meetings.
•Map buying committees, design account plays, and create/adapt bespoke assets for strategic accounts.
•Partner with BD/Sales to run and optimize campaigns in the marketing automation platform and own the measurement layer.

Key Requirements

•4+ years in B2B marketing, including 2+ years in ABM, strategic-account, or field marketing.
•Strong account research and buying-committee mapping to build account dossiers and stakeholder maps.
•Experience orchestrating multi-channel, multi-stakeholder campaigns across email, LinkedIn, events, and direct.
•Ability to sell a portfolio and articulate an expansion path aligned to buyer needs.
•Fluency with a CRM (e.g., Salesforce) and a marketing automation platform (Pardot/Marketing Cloud Account Engagement, HubSpot, or Marketo), plus KPI and dashboard literacy.

Experience:4+ yearsB2B marketingABM

Skills:Account researchBuying-committee mappingMulti-channel orchestrationExecutive communicationData-driven decision-making

Certifications:ABM certificationITSMA

Languages:English

Tech Stack:SalesforcePardotMarketing Cloud Account EngagementHubSpotMarketo6senseDemandbaseZoomInfoBomboraCJ

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Agoda

1 day ago

ABM & Lead Gen Specialist (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Research and target strategic accounts, forming a point of view on product leads and how relationships expand.
•Run a capped, automation-led 1:many lead generation motion, using templated segment-level campaigns to open accounts and book BD meetings.
•Map buying committees, design account plays, and create/adapt bespoke assets for strategic accounts.
•Partner with BD/Sales to run and optimize campaigns in the marketing automation platform and own the measurement layer.

Key Requirements

•4+ years in B2B marketing, including 2+ years in ABM, strategic-account, or field marketing.
•Strong account research and buying-committee mapping to build account dossiers and stakeholder maps.
•Experience orchestrating multi-channel, multi-stakeholder campaigns across email, LinkedIn, events, and direct.
•Ability to sell a portfolio and articulate an expansion path aligned to buyer needs.
•Fluency with a CRM (e.g., Salesforce) and a marketing automation platform (Pardot/Marketing Cloud Account Engagement, HubSpot, or Marketo), plus KPI and dashboard literacy.

Experience:4+ yearsB2B marketingABM

Skills:Account researchBuying-committee mappingMulti-channel orchestrationExecutive communicationData-driven decision-making

Certifications:ABM certificationITSMA

Languages:English

Tech Stack:SalesforcePardotMarketing Cloud Account EngagementHubSpotMarketo6senseDemandbaseZoomInfoBomboraCJ

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn