Growth Marketing Specialist (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 4+ yearsSkills: ["Account research","Buying-committee mapping","Multi-channel orchestration","Executive communication","Data-driven decision-making"]

Own ABM strategy for strategic accounts and run a capped, automation-led 1:many lead gen motion to open accounts and book BD meetings. Research targets, map buying committees, design account plays, and create/adapt bespoke assets. Partner closely with BD/Sales, execute and optimize marketing automation campaigns, and define/own the measurement layer. Influence pipeline, deal velocity, and multi-product expansion.

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Agoda
Agoda
1 month ago

Growth Marketing Specialist (Bangkok-based, relocation provided)

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Last checked: 1 hour agoStatus: Live

Job Summary

Own ABM strategy for strategic accounts and run a capped, automation-led 1:many lead gen motion to open accounts and book BD meetings. Research targets, map buying committees, design account plays, and create/adapt bespoke assets. Partner closely with BD/Sales, execute and optimize marketing automation campaigns, and define/own the measurement layer. Influence pipeline, deal velocity, and multi-product expansion.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Research and target strategic accounts, forming a point of view on product leads and how relationships expand.
  • •Run a capped, automation-led 1:many lead generation motion, using templated segment-level campaigns to open accounts and book BD meetings.
  • •Map buying committees, design account plays, and create/adapt bespoke assets for strategic accounts.
  • •Partner with BD/Sales to run and optimize campaigns in the marketing automation platform and own the measurement layer.

Key Requirements

  • •4+ years in B2B marketing, including 2+ years in ABM, strategic-account, or field marketing.
  • •Strong account research and buying-committee mapping to build account dossiers and stakeholder maps.
  • •Experience orchestrating multi-channel, multi-stakeholder campaigns across email, LinkedIn, events, and direct.
  • •Ability to sell a portfolio and articulate an expansion path aligned to buyer needs.
  • •Fluency with a CRM (e.g., Salesforce) and a marketing automation platform (Pardot/Marketing Cloud Account Engagement, HubSpot, or Marketo), plus KPI and dashboard literacy.
Experience:4+ yearsB2B marketingABM
Skills:Account researchBuying-committee mappingMulti-channel orchestrationExecutive communicationData-driven decision-making
Certifications:ABM certificationITSMA
Languages:English
Tech Stack:SalesforcePardotMarketing Cloud Account EngagementHubSpotMarketo6senseDemandbaseZoomInfoBomboraCJ

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn