Vice President & Head of Direct Sales, Abu Dhabi

RAKBANK
Abu Dhabi
Workplace: OnsiteFull timeFunction: Executive & General ManagementEducation: bachelorsSkills: ["Strategic thinking","Persuasive communication","Conceptual thinking","Networking & relationship building","Leadership"]

Lead the strategic growth of the bank’s Retail Banking portfolio by driving direct sales and market share expansion across personal loans, credit cards, and related products. Own sales strategy, KPIs, and performance monitoring, while mentoring Team Leaders and relationship roles. Manage customer acquisition through payroll relationships, partnerships, and outdoor sales initiatives, ensure AML/KYC and regulatory compliance, and deliver data-driven reporting and continuous process improvements to support regional objectives.

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FursaFursa
RAKBANK
RAKBANK
6 days ago

Vice President & Head of Direct Sales, Abu Dhabi

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Last checked: 21 minutes agoStatus: Live

Job Summary

Lead the strategic growth of the bank’s Retail Banking portfolio by driving direct sales and market share expansion across personal loans, credit cards, and related products. Own sales strategy, KPIs, and performance monitoring, while mentoring Team Leaders and relationship roles. Manage customer acquisition through payroll relationships, partnerships, and outdoor sales initiatives, ensure AML/KYC and regulatory compliance, and deliver data-driven reporting and continuous process improvements to support regional objectives.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute the overall sales strategy for retail products, focused on personal loans and credit cards.
  • •Lead, mentor, and manage Team Leaders, Business Development Managers, and Relationship Managers to deliver growth across assigned geographies.
  • •Ensure governance and regulatory compliance for sourcing and selling retail products, including AML/KYC and adherence to risk/control standards.
  • •Drive business growth through customer and sales plans, portfolio reviews, and strategic sourcing channels such as payroll relationships, partnerships, and outdoor sales initiatives.
  • •Monitor sales performance and produce management information (dashboards, forecasts, and reports) to guide decisions and implement corrective actions.

Key Requirements

  • •Bachelor’s degree (postgraduate preferred).
  • •8–10 years selling retail banking products with competition banks or internal bank processes, with at least 5 years leading third-party sales channels.
  • •Proven track record scaling alternate channels and delivering high-volume acquisition targets.
  • •Strong understanding of personal loan and credit card products, market dynamics, and the regulatory environment.
  • •Strong leadership skills managing a sales team, plus proficiency using sales tools and CRM systems for sales management.
Experience:BankingRetail bankingDirect salesSales leadership
Education:Bachelor's
Skills:Strategic thinkingPersuasive communicationConceptual thinkingNetworking & relationship buildingLeadership
Tech Stack:CRM

Company Brief

RAKBANK
RAKBANK is a United Arab Emirates-based bank offering personal, business, and commercial banking services, including accounts, cards, loans, deposits, and digital banking products. It serves retail customers and SMEs across the UAE.
Industry: Banking
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ras Al Khaimah, United Arab Emirates
Founded: 1976
WebsiteLinkedIn