Copywriter, Global Creative [All genders]

HelloFresh
Berlin
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Education: mastersSkills: ["Attention to detail","Proofreading","Time management","Stakeholder management"]

Join the Global Creative team as a mid-level copywriter in Berlin, creating punchy headlines and tactical CTAs across mid- and lower-funnel channels. Write and refine marketing copy for CRM, paid/organic social, display, flyers, packaging, and landing pages, and develop edgy copy directions that drive brand consideration. Collaborate with designers and stakeholders, manage content in Google Suite and Jira, and work on-site in Moabit at least three days per week.

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HelloFresh
HelloFresh
4 weeks ago

Copywriter, Global Creative [All genders]

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Join the Global Creative team as a mid-level copywriter in Berlin, creating punchy headlines and tactical CTAs across mid- and lower-funnel channels. Write and refine marketing copy for CRM, paid/organic social, display, flyers, packaging, and landing pages, and develop edgy copy directions that drive brand consideration. Collaborate with designers and stakeholders, manage content in Google Suite and Jira, and work on-site in Moabit at least three days per week.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Respond to briefs and write impactful, creative copy across multiple touchpoints aligned to brand strategy and business goals.
  • •Propose striking, edgy copy directions that grab attention—especially on social media.
  • •Bring brands’ tones of voice to life across assets and rigorously proofread your copy.
  • •Align with stakeholders on key messages, benefits, and proof points for each campaign.
  • •Partner with designers and manage content via Google Suite and Jira to flow smoothly to stakeholders and transcreators.

Pay and Benefits

Perks:Pension SchemeRelocation SupportHybrid WorkLearning BudgetGerman LearningHellofresh DiscountsMeal AllowanceHealth InsuranceCommuter BenefitsGym MembershipSabbatical Leave

Key Requirements

  • •BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field.
  • •Minimum three years of copywriting or communications experience, ideally in food or tech.
  • •Outstanding English copywriting skills with a clean, confident, clutter-free style.
  • •Proven experience writing for paid social, digital display, CRM, landing pages, and GEO/SEO.
  • •Skilled at leveraging AI platforms to ideate concepts and tailor messaging to channel best practices.
Education:Master's in Communications, Marketing, Creative Writing, or a related fieldtop-tier university
Skills:Attention to detailProofreadingTime managementStakeholder management
Languages:EnglishGermanFrenchSwedishNorwegianDanishDutch
Tech Stack:Google SuiteJiraAI platformsInstagramFacebookTikTokGoogle AdsYouTubeCRMLanding pagesGEOSEOGEO/SEO

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn