Manager, Marketing (Go To Market)

Revlon
New York
Workplace: HybridFull timeUSD 100,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical skills","Problem-solving","Presentation","Project management"]

Own go-to-market strategy and omnichannel communication for the US Eye category, leading strategy, activation planning, and execution to drive share growth. Serve as the Eye segment expert, translating consumer insights, market analysis, and competitive intelligence into category strategies. Lead cross-functional partners across Activation, Media, Sales & Operations, Retail Planning, and Finance to align budgets, track KPIs, and deliver impactful retail and digital brand experiences.

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Revlon
Revlon
6 months ago

Manager, Marketing (Go To Market)

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Job Summary

Own go-to-market strategy and omnichannel communication for the US Eye category, leading strategy, activation planning, and execution to drive share growth. Serve as the Eye segment expert, translating consumer insights, market analysis, and competitive intelligence into category strategies. Lead cross-functional partners across Activation, Media, Sales & Operations, Retail Planning, and Finance to align budgets, track KPIs, and deliver impactful retail and digital brand experiences.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the Eye category as the subject matter expert, translating consumer insights and competitive intelligence into growth strategies.
  • •Develop and execute holistic commercialization and activation plans in partnership with cross-functional teams.
  • •Strengthen brand presence at major retailers and align activation plans across channels.
  • •Lead omnichannel brand communications, including end-to-end display development and digital/eCommerce adaptations.
  • •Own performance tracking, reporting, forecasting, and Eye category budget/P&L impact; present monthly business and brand reviews.

Pay and Benefits

Salary: USD 100,000 - 130,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kPaid Leave

Key Requirements

  • •Bachelor’s degree required; MBA preferred.
  • •Minimum 5 years of experience in brand marketing, with operational experience preferred over innovation.
  • •Omnichannel communications experience (a plus).
  • •CPG experience strongly preferred; beauty experience a plus.
  • •Strong understanding of retail environments, eCommerce platforms, and consumer behavior; proven ability to manage cross-functional projects and timelines.
Experience:5+ yearsCPGBeautyOmnichannel communicationsRetailECommerce
Education:Bachelor's
Skills:Strategic thinkingAnalytical skillsProblem-solvingPresentationProject management
Languages:English
Tech Stack:Microsoft OfficePower BICircanaNielsen

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Revlon
Revlon is a global beauty company that develops, markets, and sells cosmetics, skincare, hair color, and personal care products through mass retail, professional, and e-commerce channels.
Industry: Beauty & Personal Care
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York City, United States
Founded: 1932
WebsiteLinkedIn