Product Manager, Ads Platform - Experimentation & Incrementality Measurement

Netflix
United States
Workplace: OnsiteFull timeUSD 440,000 - 725,000 annuallyFunction: Product ManagementExperience: 8+ yearsSkills: ["Cross-functional collaboration","Roadmap prioritization","Product strategy","Statistical reasoning","Adoption management"]

Own ads experimentation and incrementality measurement products for Netflix advertisers, agencies, and third-party measurement partners. Partner with engineering, UX, and data science to launch measurement capabilities, prioritize a near-term roadmap and long-term strategy, and drive cross-functional go-to-market across sales, solutions, ad ops, marketing, policy, and legal. Apply advanced causal inference and experimentation methodologies (e.g., lift tests, A/B testing, multi-armed bandits) to help customers isolate the causal impact of ad campaigns.

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FursaFursa
Netflix
Netflix
2 days ago

Product Manager, Ads Platform - Experimentation & Incrementality Measurement

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own ads experimentation and incrementality measurement products for Netflix advertisers, agencies, and third-party measurement partners. Partner with engineering, UX, and data science to launch measurement capabilities, prioritize a near-term roadmap and long-term strategy, and drive cross-functional go-to-market across sales, solutions, ad ops, marketing, policy, and legal. Apply advanced causal inference and experimentation methodologies (e.g., lift tests, A/B testing, multi-armed bandits) to help customers isolate the causal impact of ad campaigns.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Partner with engineering, UX, and data science teams to launch experimentation and incrementality measurement products for advertisers, agencies, and ad tech/measurement partners.
  • •Prioritize the product roadmap by managing near-term delivery while formulating long-term measurement product strategy for Netflix advertisers.
  • •Collaborate with cross-functional teams (sales, solutions engineering, measurement analysts, ad operations, marketing, strategy, policy, legal) to bring products to market and increase adoption.
  • •Be an expert on experimentation and incrementality methodologies used across Conversion Lift, Brand Lift, A/B Testing, multi-armed bandit algorithms, Search Lift, and Geo Lift.

Pay and Benefits

Salary: USD 440,000 - 725,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kEquityDisabilityHsaFsaPaid LeaveLife Insurance

Key Requirements

  • •8+ years of product management experience, including launching and scaling 0-1 products.
  • •Strong experimental design and causal inference knowledge (randomization, power analysis, sample size determination, MDE, holdout methodology, statistical significance, confidence intervals).
  • •Ability to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory and regret minimization.
  • •Demonstrated delivery of ads experimentation and incrementality measurement product roadmaps.
  • •Experience with ads measurement, conversion ingestion, and identity ecosystems, including CTV experience and familiarity with measurement.
Experience:8+ yearsAdvertisingAd techMeasurementConnected TV (CTV)
Skills:Cross-functional collaborationRoadmap prioritizationProduct strategyStatistical reasoningAdoption management
Tech Stack:ExperimentationIncrementality measurementCausal inferenceRandomizationPower analysisSample size determinationMDEHoldout methodologyStatistical significanceConfidence intervalsMulti-armed bandit algorithmsA/B testingConversion LiftBrand LiftSearch LiftGeo Lift

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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