Growth Marketing Lead - TikTok LIVE

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data-driven synthesis","Leadership","Attention to detail","Prioritization","Negotiation","Written communication","Presentation skills"]

Lead the Livestream growth marketing team to set strategy and initiatives across insights, brand & creative, media, and social. Drive agency growth through ads, events, and referrals, and optimize communication channels to improve engagement and investment. Build partner and agency relationships, owning end-to-end local campaign development and reporting, while partnering with global and local teams to deliver integrated marketing with strong localization.

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FursaFursa
TikTok
TikTok
1 month ago

Growth Marketing Lead - TikTok LIVE

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead the Livestream growth marketing team to set strategy and initiatives across insights, brand & creative, media, and social. Drive agency growth through ads, events, and referrals, and optimize communication channels to improve engagement and investment. Build partner and agency relationships, owning end-to-end local campaign development and reporting, while partnering with global and local teams to deliver integrated marketing with strong localization.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the team to set up growth marketing strategy and initiatives across insights, brand & creative, media and social.
  • •Grow new agencies to join the live business through ads, events, referral, and other channels.
  • •Shape communication strategy and optimize channels to better engage existing agencies and increase their efficiency and investment level.
  • •Build and maintain relationships with external partners and agencies to drive local integrated marketing and campaign strategy, including end-to-end campaign development and reporting.
  • •Collaborate with functional teams locally and globally to define and deliver marketing strategy with localization and global synergy.

Key Requirements

  • •5+ years marketing experience in tech companies, including building high-level strategies through campaign development and media management.
  • •Data and insights-driven approach, synthesizing data into strategy and execution.
  • •Deep understanding of full-funnel industry or creator marketing (Owned, Earned, Paid) and how to execute it.
  • •Strong attention to detail with the ability to prioritize and delegate effectively.
  • •Excellent written and presentation skills, negotiation skills, and leadership ability.
Experience:5+ yearsTech companiesCreator marketing
Skills:Data-driven synthesisLeadershipAttention to detailPrioritizationNegotiationWritten communicationPresentation skills

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn