Head of Go-to-Market, Pulse

Sword Health
United States
Workplace: RemoteFull timeUSD 262,500 - 412,500 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Communication","Leadership","Strategic thinking","Relationship building","Storytelling"]

Lead Pulse's category strategy and commercial storytelling in healthcare, shaping market positioning, competitive intelligence, and pipeline strategy to establish Pulse as the leading AI cardiometabolic care solution. Influence product roadmap, develop enterprise partnerships, and enable the sales organization through strategic narratives and cross-sell playbooks.

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Sword Health
Sword Health
4 months ago

Head of Go-to-Market, Pulse

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Job Summary

Lead Pulse's category strategy and commercial storytelling in healthcare, shaping market positioning, competitive intelligence, and pipeline strategy to establish Pulse as the leading AI cardiometabolic care solution. Influence product roadmap, develop enterprise partnerships, and enable the sales organization through strategic narratives and cross-sell playbooks.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Define and own the category narrative for AI-powered cardiometabolic care and position Pulse as the prior authoritative solution.
  • •Build and maintain competitive intelligence across key competitors and entrants to inform strategy and messaging.
  • •Develop differentiated positioning by buyer persona (health plans, employers, brokers, platform partners).
  • •Create and evangelize a compelling “why Pulse wins” narrative backed by clinical evidence and AI differentiation.
  • •Author thought leadership content (white papers, conferences, webinars) to establish Pulse and Sword as leaders in cardiometabolic AI care.

Pay and Benefits

Salary: USD 262,500 - 412,500 annually
Equity and Bonus:Equity
Perks:Health InsuranceDental401kRemote WorkParental LeaveEquity

Key Requirements

  • •10-15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.
  • •Deep, established relationships across health plans, brokers, benefits consultants, or employer benefits ecosystem.
  • •Proven track record of positioning a product or solution as a category leader in a competitive healthcare market with measurable impact on pipeline generation and win rates.
  • •Experience going head-to-head with established digital health solutions and winning in cardiometabolic space.
  • •Strong understanding of health plan and employer purchasing processes, including RFP cycles, broker/consultant influence, and benefits committee decision-making.
Experience:HealthcareDigital health
Skills:CommunicationLeadershipStrategic thinkingRelationship buildingStorytelling
Languages:English

Company Brief

Sword Health
Develops a digital musculoskeletal care platform combining wearable sensors, AI-driven virtual therapists, and clinical care teams to deliver remote physical therapy and rehabilitation programs for employers, health plans, and patients.
Industry: Digital Therapeutics
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Porto, Portugal
Founded: 2015
WebsiteLinkedIn