Growth Manager: Activation & Retention - UAE

OKX
Dubai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4-8 yearsSkills: ["Commercial judgement","Project management","Cross-functional stakeholder leadership","Communication","Experimentation"]

Own the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key segments. Build segmented, multi-channel customer journeys and lifecycle programs (onboarding, churn prevention, win-back) from registration and KYC through deposit, first trade, and repeat activity. Manage lifecycle campaign execution and ROI using funnel/cohort analytics and hypothesis-led experimentation, partnering with Product, Data, Marketing, Compliance, Risk, and Customer Service to improve journeys and roadmap recommendations.

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FursaFursa
OKX
OKX
1 day ago

Growth Manager: Activation & Retention - UAE

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key segments. Build segmented, multi-channel customer journeys and lifecycle programs (onboarding, churn prevention, win-back) from registration and KYC through deposit, first trade, and repeat activity. Manage lifecycle campaign execution and ROI using funnel/cohort analytics and hypothesis-led experimentation, partnering with Product, Data, Marketing, Compliance, Risk, and Customer Service to improve journeys and roadmap recommendations.
Location: Dubai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
  • •Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
  • •Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.
  • •Own the lifecycle campaign calendar end to end, including business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.
  • •Use funnel, cohort, and behavioural analysis to identify drop-offs, run hypothesis-led experiments, and build scalable playbooks, dashboards, and operating processes.

Pay and Benefits

Perks:Health InsuranceLearning BudgetMeal AllowanceWellness Stipend

Key Requirements

  • •4–8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations with measurable improvements to activation or retention.
  • •Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
  • •Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
  • •Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
  • •Excellent English communication skills and comfort operating in a fast-moving, regulated environment.
Experience:4-8 yearsCryptoFintechPaymentsMarketplaces
Skills:Commercial judgementProject managementCross-functional stakeholder leadershipCommunicationExperimentation
Languages:English
Tech Stack:BrazeCleverTapSalesforce Marketing CloudIterableSQLCRMMulti-channel CRMPushEmailIn-app messagingSMS

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn