Director of Affiliates - Performance Marketing

GEICO
United States
Workplace: HybridFull timeUSD 146,575 - 229,600 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Communication","Relationship management","Strategic thinking","Problem-solving"]

Own GEICO’s affiliate and aggregator marketing strategy end to end—partner economics, campaign execution, performance management, and recruiting new partners. Lead within an internal paid search and affiliates team, partnering with analytics, finance, product, creative, and broader performance marketing. Build the testing and measurement agenda for incrementality and long-term value, drive continuous optimization, and ensure strong governance including compliance and tracking accuracy.

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GEICO
GEICO
1 month ago

Director of Affiliates - Performance Marketing

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Status: Live

Job Summary

Own GEICO’s affiliate and aggregator marketing strategy end to end—partner economics, campaign execution, performance management, and recruiting new partners. Lead within an internal paid search and affiliates team, partnering with analytics, finance, product, creative, and broader performance marketing. Build the testing and measurement agenda for incrementality and long-term value, drive continuous optimization, and ensure strong governance including compliance and tracking accuracy.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and growth.
  • •Develop and optimize partner economics and commercial frameworks to improve conversion efficiency and cost per new business.
  • •Own day-to-day affiliate/aggregator performance management, including forecasting, pacing, bidding, troubleshooting, and partner relationships.
  • •Establish and run a testing and measurement agenda for incrementality, partner quality, traffic performance, and long-term value.
  • •Partner cross-functionally (Analytics, Finance, Product, Creative) and ensure governance across compliance, brand standards, tracking accuracy, and contractual accountability.

Pay and Benefits

Salary: USD 146,575 - 229,600 annually

Key Requirements

  • •12+ years in affiliate marketing with direct ownership of enterprise-level budgets.
  • •Proven ability to build and run an incrementality and measurement agenda that stands up to Finance and Analytics scrutiny.
  • •Experience managing affiliate networks/partnerships (e.g., MediaAlpha, QuinnStreet) and scaling acquisition while maintaining quality.
  • •Proficiency in Google Analytics.
  • •Bachelor’s degree required.
Experience:Affiliate marketingPerformance marketingFinancial servicesInsuranceSaaSBankingConversion-driven acquisition
Education:Bachelor's
Skills:LeadershipCommunicationRelationship managementStrategic thinkingProblem-solving
Tech Stack:Google AnalyticsClaudeCopilotMediaAlphaQuinnStreet

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn