Senior Digital Analytics Consultant (Web & Customer Insights)

Emerson
Bengaluru
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceSkills: ["Stakeholder management","Communication","Structured problem-solving","Collaboration","Data-driven decision making"]

Lead digital measurement and customer behavior analytics to connect web engagement with pipeline growth and revenue outcomes. Use Adobe Analytics and related BI platforms to uncover insights, optimize conversion funnels, and improve attribution across the customer journey. Partner with Web Strategy, Marketing, Sales, IT, and the Data Office to define measurement strategy, enhance data quality and governance, build dashboards and self-service analytics, and deliver executive-ready recommendations.

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Emerson
Emerson
20 hours ago

Senior Digital Analytics Consultant (Web & Customer Insights)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead digital measurement and customer behavior analytics to connect web engagement with pipeline growth and revenue outcomes. Use Adobe Analytics and related BI platforms to uncover insights, optimize conversion funnels, and improve attribution across the customer journey. Partner with Web Strategy, Marketing, Sales, IT, and the Data Office to define measurement strategy, enhance data quality and governance, build dashboards and self-service analytics, and deliver executive-ready recommendations.
Location: Bengaluru
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Define and implement measurement strategies aligned to business objectives with cross-functional stakeholders.
  • •Develop and execute a digital analytics roadmap tied to commercial priorities and customer experience goals.
  • •Analyze customer behavior and digital engagement trends to identify growth and optimization opportunities.
  • •Evaluate digital funnel performance and customer journeys to improve conversion rates and pipeline contribution.
  • •Develop attribution models, establish analytics governance and data quality controls, and deliver dashboards and self-service analytics.

Pay and Benefits

Perks:Health InsuranceEmployee AssistancePaid ParentalPaid Leave

Key Requirements

  • •Hands-on expertise with Adobe Analytics and digital measurement frameworks.
  • •Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
  • •Ability to connect digital interactions to business results using attribution and performance measurement methodologies.
  • •Strong understanding of web analytics, tagging strategies, data layers, cookies, consent management, and tag management platforms.
  • •Proficiency with business intelligence and data visualization tools such as Power BI and Salesforce CRM Analytics.
Experience:B2B marketing analyticsDigital demand generationEnterprise data platforms
Skills:Stakeholder managementCommunicationStructured problem-solvingCollaborationData-driven decision making
Tech Stack:Adobe AnalyticsAdobe Customer Journey Analytics (CJA)Adobe Experience Platform (AEP)Adobe Experience PlatformPower BISalesforce CRM AnalyticsSnowflakeDatabricksMicrosoft AzureSQLA/B testingTag managementConsent managementCRM dataDashboardsData governance

Company Brief

Emerson
Global technology and engineering company providing automation solutions, commercial and residential products, and services across industrial, commercial, and consumer markets to improve operational performance and efficiency.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: St. Louis, United States
Founded: 1890
WebsiteLinkedIn