Campaign, Programs and Events Manager - GCC Programs

Snowflake
Bengaluru
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Influencing","Project management","Metrics orientation"]

Drive field marketing enablement and awareness across the GCC ecosystem by planning and executing integrated, multi-channel campaigns and events. Partner with internal teams (including partners, education, and account-based marketing) to engage customers in India, align pre/post event work with Sales/SE, manage vendors and budgets, and track ROI and lead flow metrics to optimize future investment.

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FursaFursa
Snowflake
Snowflake
2 days ago

Campaign, Programs and Events Manager - GCC Programs

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Source: Company careers pageValidated by: Fursa AI
Last checked: 38 minutes agoStatus: Live

Job Summary

Drive field marketing enablement and awareness across the GCC ecosystem by planning and executing integrated, multi-channel campaigns and events. Partner with internal teams (including partners, education, and account-based marketing) to engage customers in India, align pre/post event work with Sales/SE, manage vendors and budgets, and track ROI and lead flow metrics to optimize future investment.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Lead and execute go-to-market strategies and integrated marketing programs, including multi-channel campaigns and events for broad customer segments.
  • •Collaborate with partner, education, and account-based marketing teams to drive customer engagement and market awareness in India.
  • •Align with Sales/SE teams on all pre/post event communications and marketing-driven campaign/promotion strategies.
  • •Run large-scale and short-format in-person and virtual programs for Skills Development; manage vendor onboarding and budget execution (POs, invoice clearing).
  • •Set campaign goals and define metrics, track program results, report performance, and evaluate impact/ROI to inform forecasting and future investment.

Key Requirements

  • •8-10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
  • •Bachelor's degree in Marketing, Business Administration, or a related field.
  • •Experience building and delivering field marketing programs across campaigns, events, and digital.
  • •Ability to understand and communicate with diverse technical and non-technical audiences.
  • •Experience with Salesforce, Marketo, and WordPress; metrics-driven performance.
Experience:8+ yearsB2BSaaSEnterprise software
Education:Bachelor's in Marketing, Business Administration, or related field
Skills:LeadershipCollaborationInfluencingProject managementMetrics orientation
Tech Stack:SalesforceMarketoWordPressAWSGoogle CloudDataikuH2O

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn