Digital Marketing Manager

HALA
Riyadh
Full timeFunction: Marketing & GrowthExperience: 5-6 yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Stakeholder collaboration","Strategic thinking"]

Own digital marketing and performance acquisition to drive customer and merchant growth across HALA’s payment products. Lead strategy across SEM, paid social, display, and other channels, manage budgets, and optimize funnel performance from awareness to activation. Run audience targeting, retargeting, and A/B testing, and collaborate with Product, Creative, Technology, Data, and Compliance on landing-page and conversion improvements. Track KPIs, attribution, and reporting while managing a digital marketing team and agencies.

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FursaFursa
HALA
HALA
2 days ago

Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own digital marketing and performance acquisition to drive customer and merchant growth across HALA’s payment products. Lead strategy across SEM, paid social, display, and other channels, manage budgets, and optimize funnel performance from awareness to activation. Run audience targeting, retargeting, and A/B testing, and collaborate with Product, Creative, Technology, Data, and Compliance on landing-page and conversion improvements. Track KPIs, attribution, and reporting while managing a digital marketing team and agencies.
Location: Riyadh
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and lead digital marketing and paid acquisition strategy across SEM, paid social, display, and relevant channels.
  • •Own acquisition performance end-to-end across the funnel, from awareness and lead generation through conversion and activation.
  • •Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
  • •Lead campaign planning, audience targeting, retargeting, and A/B testing; optimize landing pages and conversion funnels with Product, Creative, and Technology.
  • •Establish digital marketing KPIs, attribution, dashboards, and performance reporting; partner with cross-functional teams and manage the digital marketing team and agencies.

Pay and Benefits

Perks:Learning BudgetEquity

Key Requirements

  • •5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
  • •Hands-on expertise with Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
  • •Strong understanding of acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
  • •Experience with web analytics and campaign measurement tools.
  • •Bachelor’s degree in Marketing/Digital Marketing/Business Administration (or equivalent relevant experience).
Experience:5-6 yearsFintechPaymentsFinancial servicesE-commerceTechnology
Education:Bachelor's
Skills:Analytical thinkingCommunicationStakeholder collaborationStrategic thinking
Languages:ArabicEnglish
Tech Stack:Google AdsMeta AdsSEMPaid socialRetargetingDigital analyticsWeb analyticsAttributionA/B testingDashboards

Company Brief

HALA
Provides a mobile-first neobanking platform delivering digital financial services such as virtual cards, payments, and expense management to consumers and small businesses, aiming to simplify everyday banking and cross-border transactions in the region.
Industry: Neobanking
Website