Senior Content Marketing & Social Media Manager

Hatch
United States
Workplace: RemoteFull timeUSD 108,000 - 180,000 annuallyFunction: Communications, PR & CommunitySkills: ["Writing","Editing","Strategic thinking","Analytics","Creative storytelling"]

Own and advance Hatch’s content marketing strategy across the buyer journey, creating differentiated B2B messaging for SMB through enterprise. Write, edit, and ship high-volume content across web, campaigns, email, social, customer stories, video, and events, while building messaging frameworks and editorial standards. Lead SEO-first and organic social programs (LinkedIn, Meta, X, Instagram, and beyond), measure performance, manage agencies, and develop executive thought leadership and customer storytelling.

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Hatch
Hatch
1 day ago

Senior Content Marketing & Social Media Manager

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Job Summary

Own and advance Hatch’s content marketing strategy across the buyer journey, creating differentiated B2B messaging for SMB through enterprise. Write, edit, and ship high-volume content across web, campaigns, email, social, customer stories, video, and events, while building messaging frameworks and editorial standards. Lead SEO-first and organic social programs (LinkedIn, Meta, X, Instagram, and beyond), measure performance, manage agencies, and develop executive thought leadership and customer storytelling.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute content marketing strategy across the buyer journey for SMB, mid-market, and enterprise audiences.
  • •Personally write, edit, and ship high-performing content across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and more.
  • •Build and evolve messaging frameworks, content architecture, voice and tone, and persona-specific messaging with clear editorial guidelines.
  • •Incorporate SEO-first content strategy, including keyword/intent research, topic strategy, optimization, and emerging GEO/AEO opportunities.
  • •Own and evolve organic social strategy and community engagement, manage the social editorial calendar and external agencies, and measure content/social performance to improve execution.

Pay and Benefits

Salary: USD 108,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalPaid LeaveParental Leave401kEquityRemote Work

Key Requirements

  • •7+ years of B2B content marketing experience, preferably in high-growth SaaS, AI, or technology.
  • •Exceptional writer/editor with a portfolio across multiple formats, audiences, and channels.
  • •Ability to develop strategy and personally execute at high speed with a consistently high quality bar.
  • •Deep understanding of B2B SaaS buying journeys and differentiated content for SMB, mid-market, and enterprise personas.
  • •Strong SEO expertise and experience building search-led content programs that drive measurable organic growth.
Experience:B2B SaaSAITechnologyHigh-growth SaaSContent marketing
Skills:WritingEditingStrategic thinkingAnalyticsCreative storytelling
Tech Stack:SEOKeyword researchLinkedInMetaXInstagramTikTokYouTubeCanvaFigmaAdobe Creative SuiteAI toolsGEOAEO

Company Brief

Hatch
Hatch builds an AI-driven product intelligence platform that helps product teams discover insights, prioritize features, and generate user-facing content by analyzing product usage, feedback, and data to accelerate product decision-making and roadmapping.
Industry: SaaS
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