Global IMC Operations Analyst

Anheuser-Busch InBev
Campinas, São Paulo
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Strategic thinking","Stakeholder management","Communication","Cross-functional collaboration","Data-driven decision making"]

Define and scale BEES’ Integrated Marketing Campaigns (IMC) strategy across countries, ensuring alignment between touchpoints, brand owners, Retail Media, and CRM initiatives. Build governance, calendars, and routines that drive consistency and scalability. Partner with Product, Data, Ad Ops, and local markets to enhance campaign impact, establish KPIs and an IMC Score framework, and manage performance tracking, dashboards, and ROI insights.

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Anheuser-Busch InBev
Anheuser-Busch InBev
1 day ago

Global IMC Operations Analyst

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Job Summary

Define and scale BEES’ Integrated Marketing Campaigns (IMC) strategy across countries, ensuring alignment between touchpoints, brand owners, Retail Media, and CRM initiatives. Build governance, calendars, and routines that drive consistency and scalability. Partner with Product, Data, Ad Ops, and local markets to enhance campaign impact, establish KPIs and an IMC Score framework, and manage performance tracking, dashboards, and ROI insights.
Location: Campinas, São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Define and continuously refine the IMC value proposition across BEES and partners.
  • •Establish governance routines with agencies and countries to ensure alignment and execution consistency.
  • •Lead the IMC calendar definition (Local IMCs, BEES IMCs, and Global brands IMCs) and manage Mega Brands routines.
  • •Develop and apply training, best practices, and asset standards (including HTML/gamification best practices) across countries.
  • •Define data requirements, support performance dashboards, conduct standardized post-mortems, and track IMC investments to optimize ROI and impact.

Key Requirements

  • •Strong experience in CRM tools, Retail Media, or Integrated Marketing Campaigns (IMC).
  • •Proven ability to work in cross-functional and global environments.
  • •Strong strategic thinking with ability to translate execution into scalable frameworks.
  • •Experience using data-driven decision-making and performance analysis.
  • •Excellent stakeholder management and communication skills.
Skills:Strategic thinkingStakeholder managementCommunicationCross-functional collaborationData-driven decision making
Languages:EnglishSpanish
Tech Stack:HTMLDashboards

Company Brief

Anheuser-Busch InBev
A global brewer producing, distributing, and marketing beer and other beverages across hundreds of brands, including Budweiser, Stella Artois and Corona. Operates a vast global supply chain and retail network serving consumers worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Leuven, Belgium
Founded: 2008
WebsiteLinkedIn