Journey Coordinator (Student Engagement Strategist)

Western Governors University
Salt Lake City
Workplace: OnsiteFull timeUSD 56,500 - 84,700Function: Executive & General ManagementExperience: 2+ yearsEducation: bachelorsSkills: ["Written communication","Project coordination","Organization","Attention to detail","Multitasking","Flexibility"]

Develop and execute lifecycle-based, student-centered communication campaigns that guide learners from enrollment through graduation. Build nurturing journeys across email, SMS, in-app, and other digital channels using CRM and marketing automation platforms to segment and personalize messaging. Partner with content, academic, and student support teams, and use analytics to continuously optimize performance. Ensure timely, high-priority communications and maintain automated workflows and integrations.

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FursaFursa
Western Governors University
Western Governors University
1 day ago

Journey Coordinator (Student Engagement Strategist)

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Last checked: 5 hours agoStatus: Live

Job Summary

Develop and execute lifecycle-based, student-centered communication campaigns that guide learners from enrollment through graduation. Build nurturing journeys across email, SMS, in-app, and other digital channels using CRM and marketing automation platforms to segment and personalize messaging. Partner with content, academic, and student support teams, and use analytics to continuously optimize performance. Ensure timely, high-priority communications and maintain automated workflows and integrations.
Location: Salt Lake City
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Mid level

Key Responsibilities

  • •Build and deploy strategic communication campaigns across email, SMS, in-app, and other digital channels.
  • •Create and manage nurturing journeys for key milestones such as enrollment, orientation, academic momentum, and program completion.
  • •Segment audiences and personalize messaging and delivery timing using CRM and marketing automation platforms to improve response and retention.
  • •Maintain and troubleshoot automated workflows, dynamic content blocks, and contact management logic, including integrations to support accurate targeting and reporting.
  • •Monitor and respond to urgent communication needs outside traditional working hours and support rapid delivery of high-priority messages.
Travel: Medium travel

Pay and Benefits

Salary: USD 56,500 - 84,700
Perks:Health InsuranceDentalVisionFlexible SpendingLife InsuranceRetirement SavingsPaid LeaveParental LeaveDiscounted Tuition

Key Requirements

  • •Excellent written communication and project coordination skills.
  • •2 years of experience in campaign-based communications, digital marketing, or student engagement, including campaign management, audience targeting, and nurturing strategy.
  • •Proficiency with CRM and marketing automation systems and experience creating and managing nurturing campaigns.
  • •Strong attention to detail with the ability to manage multiple concurrent projects.
  • •Flexible availability to support after-hours communications as needed.
Experience:2+ yearsDigital marketingHigher education
Education:Bachelor's in communications, marketing, education, or related field
Skills:Written communicationProject coordinationOrganizationAttention to detailMultitaskingFlexibility
Tech Stack:SalesforceMarketoGensysCRMMarketing automationEmailSMSIn-app

Company Brief

Western Governors University
An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Headquarters: Salt Lake City, United States
Founded: 1997
WebsiteLinkedIn